In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

Jim Morrison... We all know the stories, but does anyone know the real man? If you don't know where the truth ends and the fiction begins, you're not alone. A misinformation barrage that started when Morrison was alive grew toxic in the years after his death. In an effort to disprove the lies and rumors, Frank Lisciandro, Jim's friend and film collaborator, gathered together more than a dozen of Morrison's friends for a series of interviews and conversations. From the transcripts of those talks Jim Morrison is candidly brought to light by the people who knew him, who were his pals, colleagues, mentors and lovers. Jim Morrison: Friends Gathered Together confronts and sweeps away the fantasy to illuminate an extraordinary man and gifted creative artist. The interviews and conversations covered a multitude of topics. The people who share their stories were themselves active participants in the West Coast music scene: musicians, concert promoters, publicists and band managers. Readers will discover funny stories, secrets revealed and truths more astounding than the fabrications published during and after Morrison's life. From his first year in high school and his student days at UCLA to the formation of The Doors and his rise to fame, the book weaves an amazing tapestry of information about Jim Morrison the poet, the brilliant lyricist, and the iconic singer and performer of The Doors. The book is a feast for Jim's fans worldwide and for curious readers who want to know the true Jim Morrison story. The conversations also offer a unique oral history of the turbulent Sixties when L.A.'s Sunset Strip was the focus of a cultural renaissance and musical revolution. The book contains 57 original Frank Lisciandro photographs, many never published before. Jim Morrison: Friends Gathered Together focuses on issues and occasions that illuminate an extraordinary man and gifted creative artist. By weighing the observations of those who knew him, the reader can reach his own conclusions about who Jim Morrison was and what he achieved. The result is a more accurate rendering, a more humane and truthful portrait.

The critically acclaimed, San Francisco Chronicle bestseller—a gripping story of the strife and tragedy that led to San Francisco’s ultimate rebirth and triumph. Salon founder David Talbot chronicles the cultural history of San Francisco and from the late 1960s to the early 1980s when figures such as Harvey Milk, Janis Joplin, Jim Jones, and Bill Walsh helped usher from backwater city to thriving metropolis.

At the age of thirteen, Danny Sugerman- the already wayward product of Beverley Hills wealth and privilege- went to his first Doors concert. He never looked back. He became Jim Morrison's protégé and- still in his teens- manager of the Doors and then Iggy Pop. He also plunged gleefully into the glamorous underworld of the rock 'n' roll scene, diving headfirst into booze, sex and drugs: every conceivable kind of drug, ever day, in every possible permutation. By the age of twenty-one he had an idyllic home, a beautiful girlfriend, the best car in the world, two kinds of hepatitis, a diseased heart, a $500 a day heroin habit and only a week to live. He lived. This is his tale. Excessive, scandalous, comic, cautionary and horrifying, it chronicles the 60s dream gone to rot and the early life of a Hollywood Wild Child who was just brilliant at being bad.

Is the world en route to becoming a linguistic colony of the United States? Or is this dramatic view an exaggeration, and there is no danger to linguistic diversity at all? The German language is at the center of an intensive debate on this issue. Its position in the world is under increasing pressure due to the growing importance of (American) English as the language of globalization. The articles in this volume deal with the national and international position of German in relation to English, language policies, the future of German as a language of science, German in the USA, and the intellectual and aesthetic dimensions of encountering a foreign language. They present critical assessments addressing the dangers for the future of languages other than English, as well as positions which perceive the growing importance of English as a challenge and resource rather than as a threat.

Now in its eighth edition, Guinness World Records Gamer's Edition is the ultimate guide to videogames. With all-new design and photography, the fresh-looking 2015 edition is packed full of news and views about the most up-to-date achievements and developments in gaming. It offers the most dazzling images from this year's top titles, along with fascinating facts, figures and features on the games and characters you love – from Minecraft to the world-beating Grand Theft Auto V, from thrilling new games to all-time classics. The latest edition includes gameplay tips and hints, interviews and features exploring gaming from different perspectives, and quotes from leading figures in the industry. Find out about the biggest-selling games, the highest scores, and the world's most amazing gamers. Read about the latest hardware developments in the battle of the eight-generation consoles, and explore the most exciting news stories across all the major gaming genres.

New York Times bestselling author of the Spenser series of crime thrillers—Book 1 in the series “The toughest, funniest, wisest, private eye in the field these days.”—Houston Chronicle Spenser earned his degree in the school of hard knocks, so he is ready when a Boston university hires him to recover a rare, stolen manuscript. He is hardly surpised that his only clue is a radical student with four bullets in his chest. The cops are ready to throw the book at the pretty blond coed whose prints are all over the murder weapon but Spenser knows there are no easy answers. He tackles some very heavy homework and knows that if he doesn't finish his assignment soon, he could end up marked “D”—for dead.