This book examines smart growth entrepreneurs—innovators in government, development companies, architectural firms, and other organizations, who coalesce to shift policies and markets toward green planning and building practices. Cities across the world are trying to manage their population and economic growth by implementing the design principles of Smart Growth and New Urbanism, developing green buildings that are compact, mixed-use, and in close proximity to transit services. How do innovators, governments, and markets interact in this planning and development process? The book profiles smart growth entrepreneurs and their projects in both Southern California and the suburbs of Portland, Oregon. The author highlights the unique obstacles, political and economic, that these actors encounter and details the centrality of markets and regulations in sustainable urban development.

People who live in compact, traditional towns have far smaller environmental footprints than those who live in sprawling suburbs. So why are we in thrall to urban sprawl? Are there better ways of getting about than by car? And how can 60 million people crammed into a small island find ways of treating it with respect? Urban sprawl is unsustainable in an age of climate change and peak oil. But for 100 years the UK’s planning policies have been based on ideals of low-density living and attitudes that favour the individual over community, creating car-dependent lifestyles and destroying the countryside we love. This book explains what we must do to improve the quality of life in our overcrowded land. Smart Growth argues that we should look to America – a country that embraced urban sprawl and car dependency on a far grander scale than we ever did, and is now finding answers to the problem. Its ‘Smart Growth’ movement is steering a course towards better-designed, compact cities and rail-based transit systems, thereby restoring communities ruined by decades of suburban insularity.

Wall Street believes that all public companies should grow smoothly and continuously, as evidenced by ever-increasing quarterly earnings, and that all companies either "grow or die." Introducing a research-based growth model called "Smart Growth," Edward D. Hess challenges this ethos and its dangerous mentality, which often deters real growth and pressures businesses to create, manufacture, and purchase noncore earnings just to appease Wall Street. Smart Growth accounts for the complexity of growth from the perspective of organization, process, change, leadership, cognition, risk management, employee engagement, and human dynamics. Authentic growth is much more than a strategy or a desired result. It is a process characterized by complex change, entrepreneurial action, experimental learning, and the management of risk. Hess draws on extensive public and private company research, incorporating case studies of Best Buy, Sysco, UPS, Costco, Starbucks, McDonalds, Coca Cola, Room & Board, Home Depot, Tiffany & Company, P&G, and Jet Blue. With conceptual innovations such as an Authentic Earnings and Growth System framework, a seven-step growth funnel pipeline, a Growth Decision Template, and a Growth Risks Audit, Hess provides a blueprint for an enduring business that strives to be better, rather than simply bigger.