Small-Scale Social Survey Methods is a comprehensive guide to the successful design and implementation of surveys as a research method. It covers: * finding the right group to respond to the survey * developing the right questions to ask * understanding the different types of sampling * analysing the data produced by the survey.

To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.

The Good Research Guide provides practical and straightforward guidance for those who need to conduct small-scale research projects as part of their undergraduate, postgraduate or professional studies. The 7th edition covers topics in a clear, user-friendly style outlining the key points and explaining why they are important. The new edition has been updated throughout and has additional material on topics such as social media research, online surveys, image-based research and participatory action research. It also features new chapters on how to prepare for a research project, with specific guidance on: · how to undertake a literature review · how to write a research proposal · how to ensure the research is ethical · how to locate the project within a research paradigm Full of practical advice and valuable examples, this is the go-to book for students looking to improve their research skills. “Having this book at your side is like having your hand held from start to finish and every decision in between... I very much welcome a new edition for my students” Melanie Nind, Professor of Education, University of Southampton and Co-director, National Centre for Research Methods, UK "Comprehensively updated, this book remains the indispensable student guide to the research process… It's not just good, it's great!" Dr Tom Clark, Lecturer in Research Methods, The University of Sheffield, UK “The text is informative, concise, and attractive. Each chapter presents sections in an easy-to-read format with further reading ideas and link ups to the numerous topics covered throughout the book.” Dr Alaster Scott Douglas, Reader in the School of Education, University of Roehampton, UK Martyn Denscombe is Emeritus Professor at De Montfort University. He has a research background in the fields of sociology, education and business studies and has published widely on research methods in the social sciences.

How can evaluation be used most effectively, and what are the strengths and weaknesses of the various methods? Colin Robson provides guidance in a clear and uncluttered way. The issue of collaboration is examined step-by-step; stakeholder models are compared with techniques such as participatory evaluation and practitioner-centred action research; ethical and political considerations are placed in context; and the best ways of communicating findings are discussed. Each chapter is illustrated with helpful exercises to show the practical application of the issues covered, making this an invaluable introduction for anyone new to evaluation.

This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently used as a research text at universities on six continents and will shortly be available in nine different languages.

Based on the premise that when students engage in an activity instead of simply reading about it, they understand it better, this book offers 29 hands-on, active learning exercises for use in research methods courses in the social sciences. The activities were created by instructors throughout the United States and tested for effectiveness in their classrooms. They include group activities and solo activities, presented in very accessible language for students. Each exercise is directly related to a concept of research methods and aims to help students become better researchers.

`This clearly written and user-friendly book is ideal for students or researchers who wish to get a basic, but solid grasp of a topic and see how it fits with other topics. By following the links a student can easily and efficiently build up a clear conceptual map of social research′ - Malcolm Williams, Reader in Sociology, Cardiff University `This is a really useful book, written in an accessible manner for students beginning their study of social research methods. It is helpful both as an introductory text and as a reference guide for more advanced students. Most of the key topics in methods and methodology are covered and it will be suitable as a recommended text on a wide variety of courses′ - Clive Seale, Brunel University At last, an authoritative, crystal-clear introduction to research methods which really takes account of the needs of students for accessible, focused information to help with undergraduate essays and exams. The key concepts discussed here are based on a review of teaching syllabi and the authors′ experience of many years of teaching. Topics range over qualitative and quantitative approaches and combine practical considerations with philosophical issues. They include several new topics, like internet and phone polling, internet searches, and visual methods. Each section is free-standing, can be tackled in order, but with links to other sections to enable students to cross-reference and build up a wider understanding of central research methods. To facilitate comprehension and aid study, each section begins with a definition. It is followed by a summary of key points with key words and guides to further reading and up-to-date examples. The book is a major addition to undergraduate reading lists. It is reliable, allows for easy transference to essays and exams and easy to use, and exceptionally clearly written for student consumption. The book answers the needs of all those who find research methods daunting, and for those who have dreamt of an ideal introduction to the subject.