In 2008, the mainstream media crossed a line. It's not the same old liberal bias we've seen for years; the media deified Obama, making conservatives blasphemers and liberals gullible fools. What did it mean, and what will the consequences be?

American voters will be empowered by this revealing, behind-the-scene exposé of the marketing strategies and tactics political candidates use to win their hearts, minds, donations, and votes. Branding the Candidate: Marketing Strategies to Win Your Vote was written to empower voters to become sharper, more informed political consumers. It does that by taking a close look at political marketing strategies, especially those used by the Obama presidential campaign, which took marketing to a new level of sophistication. Specifically, the book discusses the creation of the Obama brand; how the Obama campaign used database-driven, political microtargeting and high-tech digital media to reach various market segments; and the campaign's development and implementation of new political fundraising techniques. The book also discusses how a candidate who is created as a "brand" must cope with the challenges of "brand management" once in power. Finally, the authors counsel voters on how to arm themselves against the branding and marketing techniques that will be employed by candidates in the 2012 election, and they reflect on what the widespread extension of these techniques to the political process means for American democracy.

A conservative historian examines some of the pivotal, yet often ignored, moments that shaped our history All students of American history know the big events that dramatically shaped our country. The Civil War, Pearl Harbor, the assassination of John F. Kennedy, and 9/11 are just a few. But there are other, less famous events that had an equally profound impact. Notable conservative historian Larry Schweikart takes an in- depth look at seven of these transformative moments and provides an analysis of how each of them spurred a trend that either confirmed or departed from the vision our Founding Fathers had for America. For instance, he shows how Martin Van Buren's creation of a national political party made it possible for Obama to get elected almost two centuries later and how Dwight Eisenhower's heart attack led to a war on red meat, during which the government took control over Americans' diets. In his easy-to-read yet informative style, Schweikart will not only educate but also surprise readers into reevaluating our history.

In his nearly thirty years at CBS News, Emmy Award–winner Bernard Goldberg earned a reputation as one of the preeminent reporters in the television news business. When he looked at his own industry, however, he saw that the media far too often ignored their primary mission: objective, disinterested reporting. Again and again he saw that they slanted the news to the left. For years Goldberg appealed to reporters, producers, and network executives for more balanced reporting, but no one listened. The liberal bias continued. In this classic number one New York Times bestseller, Goldberg blew the whistle on the news business, showing exactly how the media slant their coverage while insisting they’re just reporting the facts.

In this engaging examination of the media's influence on US history and politics, Rodger Streitmatter visits sixteen landmark episodes, from the American Revolution to the present-day fight for gay and lesbian marriage equality. In each of these cases, Streitmatter succinctly illustrates the enormous role that journalism has played in not merely recording this nation's history but also in actively shaping it. Mightier than the Sword offers students and professors a highly readable and accessible alternative to journalism history textbooks. Instead of trying to document every detail in the development of US media through dry, dull lists of names, dates, and headlines, this book focuses on sixteen discrete episodes that illustrate a point that is much larger than the sum of their parts: media have played and continue to play an enormous role in shaping this nation. The fourth edition features an entirely new chapter on the way US media have championed various gay and lesbian rights initiatives, from the 2003 Lawrence vs. Texas sodomy case through the June 2013 Supreme Court decision striking down DOMA (the Defense of Marriage Act). Balancing criticism and celebration of news media and exploring both print and electronic platforms, Mightier than the Sword provides students with a sense of the power and responsibility inherent in the institution of journalism.

Argues that the mainstream media helped secure Barack Obama's reelection by parroting inaccurate Democratic talking points and failing to report stories that would paint the administration in a negative light.

No President in living memory has entered office with a greater amount of goodwill and broad, bi-partisan support than Barack Obama. And few Presidents in living memory had arrived in Washington proclaiming such dramatically articulated vows to change the tone of politics, to usher in an era of post-partisanship in an effort to rally the nation behind his plan of enacting an ambitious program of social and economic change. He vowed to enact a broad bi-partisan agenda for health care reform, energy transformation, economic revitalization, job growth and restoration of America's standing in the world. And no President in living memory has more quickly and more completely abandoned his promises. He enacted a health care plan that far more resembled plans he had bitterly criticized his opponents for supporting rather than the one his campaign outlined His promised job growth through economic stimulus measures drove up the unemployment rate to double digits leading to millions of job losses His vows to restore fiscal probity resulted in the most ruinous deficits and public debt in U.S. history He 'green energy' program collapsed into a cesspool of crony political favoritism His vows to restore relations with hostile nations like Iran and North Korea had only deepened those nations' disdain for America Despite his harsh criticisms, Obama adopted nearly every plank in the Bush-era anti-terror policy His promise to restore science to its rightful place resulted in the most rigidly inflexible program of ideological extremism in modern memory Even more noteworthy was the fact that the new era of post-partisanship he had vowed to create in Washington resulted in the worst political gridlock in living memory. This book examines in detail hundreds of campaign promises Obama made while running for President, contrasting those with the record of failure and broken promises left in his wake. It is a story that has received too little attention - until now."