Do consonant clusters have integral meaning in and of themselves? This book offers a fascinating insight into the world of consonants and their hidden meanings. It investigates the sound symbolism behind English consonant clusters and looks at why sw- swings and swaggers, gl- gleams and glows and wh- whoops and whistles. It traces the etymologies of some of our most evocative words back to some surprising ancient roots. "Sl- is for Sleaze but Sn- is for Sneeze!" is a well-researched and entertaining read, accessible to both the linguist and the interested reader.

Can ghoti really be pronounced fish? Why is "o" short in glove and love, but long in rove and cove? Why do English words carry such extra baggage as the silent "b" in doubt, the silent "k" in knee, and the silent "n" in autumn? And why do names like Phabulous Phoods and Hi-Ener-G stand out? Addressing these and many other questions about letters and the sounds they make, this engaging volume provides a comprehensive analysis of American English spelling and pronunciation. Venezky illuminates the fully functional system underlying what can at times be a bewildering array of exceptions, focusing on the basic units that serve to signal word form or pronunciation, where these units can occur within words, and how they relate to sound. Also examined are how our current spelling system has developed, efforts to reform it, and ways that spelling rules or patterns are violated in commercial usage. From one of the world's foremost orthographic authorities, the book affords new insight into the teaching of reading and the acquisition and processing of spelling sound relationships.

Maybe you've been speaking English all your life, or maybe you learned it later on. But whether you use it just well enough to get your daily business done, or you're an expert with a red pen who never omits a comma or misplaces a modifier, you must have noticed that there are some things about this language that are just weird. Perhaps you're reading a book and stop to puzzle over absurd spelling rules (Why are there so many ways to say '-gh'?), or you hear someone talking and get stuck on an expression (Why do we say "How dare you" but not "How try you"?), or your kid quizzes you on homework (Why is it "eleven and twelve" instead of "oneteen and twoteen"?). Suddenly you ask yourself, "Wait, why do we do it this way?" You think about it, try to explain it, and keep running into walls. It doesn't conform to logic. It doesn't work the way you'd expect it to. There doesn't seem to be any rule at all. There might not be a logical explanation, but there will be an explanation, and this book is here to help. In Highly Irregular, Arika Okrent answers these questions and many more. Along the way she tells the story of the many influences--from invading French armies to stubborn Flemish printers--that made our language the way it is today. Both an entertaining send-up of linguistic oddities and a deeply researched history of English, Highly Irregular is essential reading for anyone who has paused to wonder about our marvelous mess of a language.

Eloquent stories of Native American children, women and Old Ones.

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

The bible of B-movies is back--and better than ever! From Abby to Zontar, this book covers more than 9,000 amazing movies--from the turn of the century right up to today's Golden Age of Video--all described with Michael Weldon's dry wit. More than 450 rare and wonderful illustrations round out thie treasure trove of cinematic lore--an essential reference for every bad film fan.

"Webster's New World Rhyming Dictionary is the most accurate and contemporary rhyming dictionary today. Thousands of words are categorized and cross-referenced into 1,500 phonetically correct rhyming groups. These groups make finding the exact rhyme you want fast and easy." "Clement Wood's concise and witty guidelines for the effective use of rhyme are now thoroughly updated to include both poetry and song. New examples span classical and modern verse, from sonnets to rap. Webster's New World Rhyming Dictionary is the ideal companion for students, songwriters, jingle writers, poets, and performance artists."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved