Mountain Resort Marketing and Management
Title | Mountain Resort Marketing and Management PDF eBook |
Author | Armelle Solelhac |
Publisher | Routledge |
Pages | 166 |
Release | 2021-08-25 |
Genre | Sports & Recreation |
ISBN | 1000431622 |
Mountain resort tourism is a competitive environment, experiencing increasing growth in new markets such as China, that require the knowledge and skills developed by mature markets. This book provides these insights by offering a critical and up-to-date examination of the mountain industry. This book covers branding, management, and revenue optimization in an industry where very heavy investments are requested and mature markets need to ensure they remain competitive. Chapters include interviews with professionals and international experts on mature markets to shed light on the development and marketing strategies that make these resorts successful. Major issues facing mountain resorts today are addressed, including climate change, sustainability, COVID-19, the experience economy, yield management and dynamic pricing policies, and investment management. Offering valuable knowledge on how to successfully market and manage ski resorts in an ever-changing and competitive environment, this will be useful reading for upper-level students, researchers and current practitioners in winter sports, destination development and management, sport tourism, and development studies.
Ski Resort Marketing in Utah
Title | Ski Resort Marketing in Utah PDF eBook |
Author | Justin Christopher Guay |
Publisher | |
Pages | 140 |
Release | 2004 |
Genre | Ski resorts |
ISBN |
Ski Area Marketing
Title | Ski Area Marketing PDF eBook |
Author | Christopher A. Lucas |
Publisher | |
Pages | 252 |
Release | 1987 |
Genre | Marketing |
ISBN |
Ski Area Marketing
Title | Ski Area Marketing PDF eBook |
Author | Craig A. Altschul |
Publisher | |
Pages | |
Release | 1983 |
Genre | Ski resorts |
ISBN |
The Development of Marketing in the Ski Area Industry Within the Western United States
Title | The Development of Marketing in the Ski Area Industry Within the Western United States PDF eBook |
Author | Harold Richins |
Publisher | |
Pages | 210 |
Release | 1985 |
Genre | Marketing research |
ISBN |
Snow 150
Title | Snow 150 PDF eBook |
Author | Don Bilodeau |
Publisher | Nelson, B.C. : Selkirk College Tourism Distance Learning Centre |
Pages | 19 |
Release | 1999 |
Genre | Winter resorts |
ISBN | 9781894529136 |
Marketing Research Study on Developing a Promotional Strategy for Whitetail Ski Resort
Title | Marketing Research Study on Developing a Promotional Strategy for Whitetail Ski Resort PDF eBook |
Author | Frostburg State College. Marketing Research Seminar Class |
Publisher | |
Pages | 58 |
Release | 1984 |
Genre | Ski resorts |
ISBN |