(Book). Launched by the fledgling Fender company in 1950, the Telecaster has become the longest-lived solidbody electric guitar, played by everyone from Muddy Waters to Chrissie Hynde. All who play know that the key to the Telecaster's importance and versatility is its sheer simplicity. Packed with high-quality photographs of the great Telecasters, collectable catalogs, period press ads, and memorabilia, this tribute tells the story of the Telecaster and the Fender Company through exclusive interviews with Fender figures who were there when this musical star was born.

Fender’s Telecaster is one of the icons of the guitar world. It’s not just manufacturer’s hype that this is the one of the most famous guitars of all time—it was the first production solid-body electric guitar, setting the style for everything that followed. To say this guitar changed the world of music is no over-the-top boast.This is the first history and giftbook devoted to the legendary Tele. It covers the development of the guitar and the famous players who made it their own, from the first 1949 prototype to the launch of the model in 1950 as the Esquire, through the Broadcaster, infamous “Nocaster,� the Telecaster—and its numerous variations today.

Fender is the most successful modern guitar maker, and this revised and updated book celebrates 60 years of the company's instruments. It tells the complete year-by-year story of Fender's development from the early years until the present day, accompanied by an unrivalled gallery of colour photographs of instruments, players, and memorabilia. Leo Fender introduced the world to the solidbody electric guitar in 1950 with the instrument now known as the Telecaster. He soon added two further classics: the Precision Bass (1951) and the Stratocaster (1954). Fender's sleek, adaptable guitars fuelled the pop music boom of the 60s, and since that time they have been heard in the hands of virtually every guitarist of note, from Buddy Holly to Kurt Cobain, from Eric Clapton to John Mayer. This book is a beautiful, detailed examination of six decades of great guitars and the fine music they continue to inspire.

Book Covering eight more years of models and updated with new photos and industry revelations, this handy book is an indispensable tool for novice and expert collectors to date instruments from the four most popular guitar manufacturers. Good for either your own instruments or a guitar that you are considering buying, this classic includes serial numbers and common features to help you date instruments quickly and accurately. This new edition features a suggested reading list, author bio, and over 150 illustrations.

Gorgeously illustrated and authoritatively written, Fender 75 Years is the officially licensed celebration of the legendary brand's landmark anniversary, covering all of Fender's iconic guitars, amps, and basses.

Paperback Original w/French flaps

“A hot-rod joy ride through mid-20th-century American history” (The New York Times Book Review), this one-of-a-kind narrative masterfully recreates the rivalry between the two men who innovated the electric guitar’s amplified sound—Leo Fender and Les Paul—and their intense competition to convince rock stars like the Beatles, Jimi Hendrix, and Eric Clapton to play the instruments they built. In the years after World War II, music was evolving from big-band jazz into rock ’n’ roll—and these louder styles demanded revolutionary instruments. When Leo Fender’s tiny firm marketed the first solid-body electric guitar, the Esquire, musicians immediately saw its appeal. Not to be out-maneuvered, Gibson, the largest guitar manufacturer, raced to build a competitive product. The company designed an “axe” that would make Fender’s Esquire look cheap and convinced Les Paul—whose endorsement Leo Fender had sought—to put his name on it. Thus was born the guitar world’s most heated rivalry: Gibson versus Fender, Les versus Leo. While Fender was a quiet, half-blind, self-taught radio repairman, Paul was a brilliant but headstrong pop star and guitarist who spent years toying with new musical technologies. Their contest turned into an arms race as the most inventive musicians of the 1950s and 1960s—including bluesman Muddy Waters, rocker Buddy Holly, the Beatles, Bob Dylan, and Eric Clapton—adopted one maker’s guitar or another. By 1969 it was clear that these new electric instruments had launched music into a radical new age, empowering artists with a vibrancy and volume never before attainable. In “an excellent dual portrait” (The Wall Street Journal), Ian S. Port tells the full story in The Birth of Loud, offering “spot-on human characterizations, and erotic paeans to the bodies of guitars” (The Atlantic). “The story of these instruments is the story of America in the postwar era: loud, cocky, brash, aggressively new” (The Washington Post).