WANT TO BUILD AN ONLINE FOLLOWING FOR YOUR BUSINESS, SERVICE OR PRODUCTS BUT NOT SURE WHERE TO BEGIN? In The Rule-Breaker's Guide to Social Media Damian Keyes shows you how to get ahead in the 'creative age' of the internet by ripping up the rule-book and starting all over again. Crammed full of expert anecdotes, tips and advice - plus a highly effective 30 Day Challenge - this book will revolutionise the way you view online marketing. It's time to unplug from the old ways of doing things and embrace your unique strengths, skills and passion. It's time to become a rule-breaker! 'Throw out any other guide, because this is all you need to effectively build your brand and business through social media.' John Michael Morgan, author of Brand Against the Machine At the age of 23 Damian Keyes became one of the founders of The British Institute of Modern Music, which is now the largest full-time independent music education provider in the world. Damian also owns several businesses, including DK Music Management and Warble Entertainment. As a bass player he has performed in over 2000 venues around the world, including Wembley Stadium and Hyde Park. In his role as a keynote speaker Damian travels the globe helping brands and businesses grow using social media marketing. For more information please visit: damiankeyes.com

Originally published in 1980. Song is perhaps the strongest form of traditional culture. Its vigour and energy represent the power of the community from which it springs. This book focuses on traditional singing in two small English villages. It studies in detail an activity which goes to the core of the communal life in any village and demonstrates how song becomes the lifeblood of the traditions of rural life. In many ways traditional singing is highly subversive because its practice is an affirmation of community and a denial of the fragmentation of modern society. The songs sung, those remembered, the singers now dead whose lives are recalled each time an old favourite is performed, all connect the present with the past. The primary aesthetic concern within these singing traditions is that a man should sing, whatever the objective quality of his performance; and a song should tell a good story. The individual singer assumes a special role in performance since he becomes spokesman for a group and gives voice not only to personal but also to social concerns, dynamics and emotions.

There is a well-developed vocabulary for discussing classical music, but when it comes to popular music, how do we analyze its effects and its meaning? David Brackett draws from the disciplines of cultural studies and music theory to demonstrate how listeners form opinions about popular songs, and how they come to attribute a rich variety of meanings to them. Exploring several genres of popular music through recordings made by Billie Holiday, Bing Crosby, Hank Williams, James Brown, and Elvis Costello, Brackett develops a set of tools for looking at both the formal and cultural dimensions of popular music of all kinds.

Audio Files located on Soundcloud Essential Song: Three Decades of Northern Cree Music, a study of subarctic Cree hunting songs, is the first detailed ethnomusicology of the northern Cree of Quebec and Manitoba. The result of more than two decades spent in the North learning from the Cree, Lynn Whidden’s account discusses the tradition of the hunting songs, their meanings and origins, and their importance to the hunt. She also examines women’s songs, and traces the impact of social change—including the introduction of hymns, Gospel tunes, and country music—on the song traditions of these communities. The book also explores the introduction of powwow song into the subarctic and the Crees struggle to maintain their Aboriginal heritage—to find a kind of song that, like the hunting songs, can serve as a spiritual guide and force. Including profiles of the hunters and their songs and accompanied (online) by original audio tracks of more than fifty Cree hunting songs, Essential Song makes an important contribution to ethnomusicology, social history, and Aboriginal studies.

Over 130 Old Time, Traditional, Newgrass, Gospel and Novelty Bluegrass tunes presented in a new tablature for guitar or banjo, plus special tips on singing from Bill Monroe, Ralph Stanley, Lester Flatt, Jesse McReynolds, Charlie Waller and other bluegrass greats.

There are few creative acts more mysterious and magical than writing a song. But what if the goal wasn't so mysterious and was actually achievable for anyone who wants to experience more magic and creativity in their life? That's something that anyone will be inspired to do after reading Jeff Tweedy's How to Write One Song. Why one song? Because the difference between one song and many songs isn't a cute semantic trick—it's an important distinction that can simplify a notoriously confusing art form. The idea of becoming a capital-S songwriter can seem daunting, but approached as a focused, self-contained event, the mystery and fear subsides, and songwriting becomes an exciting pursuit. And then there is the energizing, nourishing creativity that can open up. How to Write One Song brings readers into the intimate process of writing one song—lyrics, music, and putting it all together—and accesses the deep sense of wonder that remains at the heart of this curious, yet incredibly fulfilling, artistic act. But it’s equally about the importance of making creativity part of your life every day, and of experiencing the hope, inspiration, and joy available to anyone who’s willing to get started.