Today’s writers need more spunk than Strunk: whether it's the Great American e-mail, Madison Avenue advertising, or Grammy Award-winning rap lyrics, memorable writing must jump off the page. Copy veteran Constance Hale is on a mission to make creative communication, both the lyrical and the unlawful, an option for everyone. With its crisp, witty tone, Sin and Syntax covers grammar’s ground rules while revealing countless unconventional syntax secrets (such as how to use—Gasp!—interjections or when to pepper your prose with slang) that make for sinfully good writing. Discover how to: *Distinguish between words that are “pearls” and words that are “potatoes” * Avoid “couch potato thinking” and “commitment phobia” when choosing verbs * Use literary devices such as onomatopoeia, alliteration, and metaphor (and understand what you're doing) Everyone needs to know how to write stylish prose—students, professionals, and seasoned writers alike. Whether you’re writing to sell, shock, or just sing, Sin and Syntax is the guide you need to improve your command of the English language.

A fully revised and updated edition with writing prompts and challenges in every chapter Today’s writers need more spunk than Strunk: whether it's the Great American e-mail, Madison Avenue advertising, or Grammy Award-winning rap lyrics, memorable writing must jump off the page. Copy veteran Constance Hale is on a mission to make creative communication, both the lyrical and the unlawful, an option for everyone. With its crisp, witty tone, Sin and Syntax covers grammar’s ground rules while revealing countless unconventional syntax secrets (such as how to use—Gasp!—interjections or when to pepper your prose with slang) that make for sinfully good writing. Discover how to: *Distinguish between words that are “pearls” and words that are “potatoes” * Avoid “couch potato thinking” and “commitment phobia” when choosing verbs * Use literary devices such as onomatopoeia, alliteration, and metaphor (and understand what you're doing) Everyone needs to know how to write stylish prose—students, professionals, and seasoned writers alike. Whether you’re writing to sell, shock, or just sing, Sin and Syntax—now celebrating 20 years in print—is the guide you need to improve your command of the English language.

Helps aspiring writers understand the importance of using powerful verbs in their work through examples of brilliant writing and presents a linguistic history to demonstrate how language and writing has evolved over time.

An expert on contemporary copywriting offers advice on up-to-date writing styles, showing how to break through conventional modes to achieve a striking and hip style.

Hook Your Audience with Unforgettable Storytelling! What do Luke Skywalker, John McClane, and a lonely dog on Ho'okipa Beach have in common? Simply put, we care about them. Great storytelling is making readers care about your characters, the choices they make, and what happens to them. It's making your audience feel the tension and emotion of a situation right alongside your protagonist. And to tell a damn fine story, you need to understand why and how that caring happens. Using a mix of personal stories, pop fiction examples, and traditional storytelling terms, New York Times best-selling author Chuck Wendig will help you internalize the feel of powerful storytelling. In Damn Fine Story, you'll explore: • Fretytag's Pyramid for visualizing story structure--and when to break away from traditional storytelling forms • Character relationships and interactions as the basis of every strong plot—no matter the form or genre • Rising and falling tension that pulls the audience through to the climax and conclusion of the story • Developing themes as a way to craft characters with depth Whether you're writing a novel, screenplay, video game, comic, or even if you just like to tell stories to your friends and family over dinner, this funny and informative guide is chock-full of examples about the art and craft of storytelling--and how to write a damn fine story of your own.

"Be in no doubt: the beer was drunk but the man drank the beer." "We must avoid vulgarities like 'front up'. If someone is 'fronting up' a television show, then he is presenting it." Simon Heffer's incisive and amusingly despairing emails to colleagues at the The Daily Telegraph about grammatical mistakes and stylistic slips have attracted a growing band of ardent fans over recent years. Now, in his new book Strictly English, he makes an impassioned case for an end to the sloppiness that has become such a hallmark of everyday speech and writing, and shows how accuracy and clarity are within the grasp of anyone who is prepared to take the time to master a few simple rules. If you wince when you see "different than" in print, or are offended by people who think that "infer" and "imply" mean the same thing, then this book will provide reassurance that you are not alone. And if you believe that precise and elegant English really does matter, then it will prove required reading.

The basic rules governing the use of periods, semicolons, hyphens, commas, and other punctuation marks are illustrated by original explanations and humorous sample sentences. Reprint.