Silent Selling

Silent Selling
Title Silent Selling PDF eBook
Author Judith A. Bell
Publisher Bloomsbury Publishing USA
Pages 447
Release 2022-01-01
Genre Display of merchandise
ISBN 1501367978

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"Capturing the direction and evolution of today's retail industry, Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 6th Edition, is a blend of practical and creative problem-solving activities to carry students well beyond the basics of visual merchandising. Readers gain an understanding of experts' recent discoveries and learn valuable techniques while being encouraged to think outside the box. The author, Judy Bell, covers not just apparel display, but also grocery and food services and non-traditional retailing environments. This book covers everything from eye-catching color arrangements, to lighting, to the importance of signage. Visual merchandising careers are also discussed"--

Silent Selling

Silent Selling
Title Silent Selling PDF eBook
Author Judy Bell
Publisher Bloomsbury Publishing USA
Pages 448
Release 2017-08-10
Genre Business & Economics
ISBN 1501315498

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This all-inclusive approach to best practices in visual merchandising includes a new "Creative Challenge" chapter feature offering experiential tools to deepen students' understanding of the material, plus full-page color photographs of the latest retail concept stores.

Beyond Piggly Wiggly

Beyond Piggly Wiggly
Title Beyond Piggly Wiggly PDF eBook
Author Lisa C. Tolbert
Publisher University of Georgia Press
Pages 495
Release 2023-08-01
Genre Business & Economics
ISBN 0820364436

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Patented in 1917, Piggly Wiggly was by far the most influential self-service store of the early twentieth century. Before 1940 it was the only self-service chain with a national distribution network, but it was neither the first nor the only version. Beyond Piggly Wiggly reveals the importance of Piggly Wiggly in the invention of self-service and goes beyond the history of a single firm to explore the role of small business entrepreneurs who invented the first self-service stores in a grassroots social process. During the 1920s and 1930s a minority of enterprising grocers experimented with a wide variety of (sometimes wacky) design ideas for automating shopping. They created specialized stores designed as enclosed retail systems that went far beyond open display techniques to construct unique physical and psychological advantages for automating salesmanship. Beyond Piggly Wiggly offers the first perspective on the national scale of experimentation and connects the southern Jim Crow origins of self- service to the national history of this mass retailing method. Empirical analysis of store arrangements demonstrates how small stores that have previously been overlooked or undervalued as quaint anomalies were integral to the creation of supermarkets. Ultimately, self-service was more than a business decision; it was a fundamentally new social practice.

Marketing and Selling

Marketing and Selling
Title Marketing and Selling PDF eBook
Author Institute of Leadership & Management
Publisher Routledge
Pages 107
Release 2007-06-01
Genre Business & Economics
ISBN 1136380574

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With forty well structured and easy to follow topics to choose from, each workbook has a wide range of case studies, questions and activities to meet both an individual or organization's training needs. Whether studying for an ILM qualification or looking to enhance the skills of your employees, Super Series provides essential solutions, frameworks and techniques to support management and leadership development.

Advertising and Selling

Advertising and Selling
Title Advertising and Selling PDF eBook
Author
Publisher
Pages 1644
Release 1918
Genre Advertising
ISBN

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Advertising & Selling

Advertising & Selling
Title Advertising & Selling PDF eBook
Author
Publisher
Pages 1590
Release 1918
Genre Advertising
ISBN

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Printers' Ink Monthly

Printers' Ink Monthly
Title Printers' Ink Monthly PDF eBook
Author
Publisher
Pages 842
Release 1923
Genre Advertising
ISBN

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