An important study of how signs and sign relations create social and linguistic differences - and unities.

How are peoples' ideas about languages, ways of speaking and expressive styles shaped by their social positions and values? How is difference, in language and in social life, made - and unmade? How and why are some differences persuasive as the basis for action, while other differences are ignored or erased? Written by two recognised authorities on language and culture, this book argues that ideological work of all kinds is fundamentally communicative, and that social positions, projects and historical moments influence, and are influenced by, people's ideas about communicative practices. Neither true nor false, ideologies are positioned and partial visions of the world, relying on comparison and perspective; they exploit differences in expressive features - linguistic and otherwise - to construct convincing stereotypes of people, spaces and activities. Using detailed ethnographic, historical and contemporary examples, this outstanding book shows readers how to analyse ideological work semiotically.

A book for teaching and self-learning, "Between the Signs" is particularly useful for interpreters as it will guide you towards acquiring a note-taking technique that is faster than writing, associative and language-independent. With the help of "Between the Signs", learn how to develop your own pictograms and symbols, how to structure your notes efficiently, and practise note-taking alone as well as in groups. Teachers and learners will benefit from the exercises that include practical illustrations of suggested signs and symbols, as well as from references to relevant literature. "Zwischen den Zeichen", this book's German precursor, was published in 2015 and has since been used for teaching and research purposes at numerous institutions throughout Europe, e.g. in Norway and Hungary, Portugal and Italy. It is now followed by "Between the Signs", not strictly a translation, but rather an adapted version written in English to reach an even larger audience.

The aim of this study is to present, as far as possible, a general description of the theory of the sign and signification in Augustine of Hippo (354-430 AD), with a view to its evaluation and implications for the study of semiotics. Accurate studies for subject, discipline, and significance have not yet given an organic and systematic vision of Augustine’s theory of the sign. The underlying aspiration is that such an endeavour will prove to be beneficial to the scholars of Augustine’s thought as well as to those with a keen interest in the history of semiotics. The study uses Augustine’s own accounts to investigate and interpret the philosophical problem of the sign. The focus lies on the first decade of Augustine’s literary production. The De dialectica, is taken as the terminus ad quo of the study, and the De doctrina christiana is the terminus ad quem. The selected texts show an explicit engagement with poignant discussion on the nature and structure of the sign, the variety of signs and their uses. Although Augustine’s intention never was to establish a theory of meaning as an independent field of study, he largely employed a theory of signs. Thus, Augustine’s approach to signs is intrinsically meaningful.

Political yard signs are one of the most ubiquitous and conspicuous features of American political campaigns, yet they have received relatively little attention as a form of political communication or participation. In Politics on Display, Todd Makse, Scott L. Minkoff, and Anand E. Sokhey tackle this phenomenon to craft a larger argument about the politics of identity and space in contemporary America. Documenting political life in two suburban communities and a major metropolitan area, they use an unprecedented research design that leverages street-level observation of the placement of yard signs and neighborhood-specific survey research that delves into the attitudes, behavior, and social networks of residents. The authors then integrate these data into a geo-database that also includes demographic and election data. Supplemented by nationally-representative data sources, the book brings together insights from political communication, political psychology, and political geography. Against a backdrop of conflict and division, this book advances a new understanding of how citizens experience campaigns, why many still insist on airing their views in public, and what happens when social spaces become political spaces.