Signs orient, inform, persuade, and regulate. They help give meaning to our natural and human-built environment, to landscape and place. In Signs in America’s Auto Age, cultural geographer John Jakle and historian Keith Sculle explore the ways in which we take meaning from outdoor signs and assign meaning to our surroundings—the ways we “read” landscape. With an emphasis on how the use of signs changed as the nation’s geography reorganized around the coming of the automobile, Jakle and Sculle consider the vast array of signs that have evolved since the beginning of the twentieth century.

The use of cars and trucks over the past century has remade American geography—pushing big cities ever outward toward suburbanization, spurring the growth of some small towns while hastening the decline of others, and spawning a new kind of commercial landscape marked by gas stations, drive-in restaurants, motels, tourist attractions, and countless other retail entities that express our national love affair with the open road. By its very nature, this landscape is ever changing, indeed ephemeral. What is new quickly becomes old and is soon forgotten. In this absorbing book, John Jakle and Keith Sculle ponder how “Roadside America” might be remembered, especially since so little physical evidence of its earliest years survives. In straightforward and lively prose, supplemented by copious illustrations—historic and modern photographs, advertising postcards, cartoons, roadmaps—they survey the ways in which automobility has transformed life in the United States. Asking how we might best commemorate and preserve this part of our past—which has been so vital economically and politically, so significant to the cultural aspirations of ordinary Americans, yet so often ignored by scholars who dismiss it as kitsch—they propose the development of an actual outdoor museum that would treat seriously the themes of our roadside history. Certainly, museums have been created for frontier pioneering, the rise of commercial agriculture, and the coming of water- and steam-powered industrialization and transportation, especially the railroad. Is now not the time, the authors ask, for a museum forcefully exploring the automobile’s emergence and the changes it has brought to place and landscape? Such a museum need not deny the nostalgic appeal of roadsides past, but if done properly, it could also tell us much about what the authors describe as “the most important kind of place yet devised in the American experience.” John A. Jakle is Emeritus Professor of Geography at the University of Illinois, Urbana-Champaign. Keith A. Sculle is the former head of research and education at the Illinois Historic Preservation Agency. They have coauthored such books as America’s Main Street Hotels: Transiency and Community in the Early Automobile Age; Motoring: The Highway Experience in America; Fast Food: Roadside Restaurants in the Automobile Age; and The Gas Station in America.

Americans have been riding bikes for more than a century now. So why are most American cities still so ill-prepared to handle cyclists? James Longhurst, a historian and avid cyclist, tackles that question by tracing the contentious debates between American bike riders, motorists, and pedestrians over the shared road. Bike Battles explores the different ways that Americans have thought about the bicycle through popular songs, merit badge pamphlets, advertising, films, newspapers and sitcoms. Those associations shaped the actions of government and the courts when they intervened in bike policy through lawsuits, traffic control, road building, taxation, rationing, import tariffs, safety education and bike lanes from the 1870s to the 1970s. Today, cycling in American urban centers remains a challenge as city planners, political pundits, and residents continue to argue over bike lanes, bike-share programs, law enforcement, sustainability, and public safety. Combining fascinating new research from a wide range of sources with a true passion for the topic, Longhurst shows us that these battles are nothing new; in fact they’re simply a continuation of the original battle over who is - and isn’t - welcome on our roads. Watch the trailer: https://www.youtube.com/watch?v=WNleJ0tDvqg

Foreword / by James C. Giesen -- Introduction : a more rural metropolitan history -- Clearing the backwoods -- Cultivating the fringe -- Damming the hinterlands -- Settling the forest -- Enshrining the countryside -- Conclusion : a tale of two villages.

Bloomberg • Best Nonfiction Books of 2020: "[A] tour de force." The basis of a major PBS documentary by Ric Burns, this “excellent history” (The New Yorker) reveals how the automobile fundamentally changed African American life. Driving While Black demonstrates that the car—the ultimate symbol of independence and possibility—has always held particular importance for African Americans, allowing black families to evade the dangers presented by an entrenched racist society and to enjoy, in some measure, the freedom of the open road. Melding new archival research with her family’s story, Gretchen Sorin recovers a lost history, demonstrating how, when combined with black travel guides—including the famous Green Book—the automobile encouraged a new way of resisting oppression.

Motoring unmasks the forces that shape the American driving experience--commercial, aesthetic, cultural, mechanical--as it takes a timely look back at our historically unconditional love of motor travel. Focusing on recreational travel between 1900 and 1960, John A. Jakle and Keith A. Sculle cover dozens of topics related to drivers, cars, and highways and explain how they all converge to uphold that illusory notion of release and rejuvenation we call the "open road." Jakle and Sculle have collaborated on five previous books on the history, culture, and landscape of the American road. Here, with an emphasis on the driver's perspective, they discuss garages and gas stations, roadside tourist attractions, freeways and toll roads, truck stops, bus travel, the rise of the convenience store, and much more. All the while, the authors make us think about aspects of driving that are often taken for granted: how, for instance, the many lodging and food options along our highways reinforce the connection between driving and "freedom" and how, by enabling greater speeds, highway engineers helped to stoke motorists' "blessed fantasy of flight." Although driving originally celebrated freedom and touted a common experience, it has increasingly become a highly regulated, isolated activity. The motive behind America's first embrace of the automobile--individual prerogative--still substantially obscures this reality. "Americans did not have the automobile imposed on them," say the authors. Jakle and Sculle ask why some of the early prophetic warnings about our car culture went unheeded and why the arguments of its promoters resonated so persuasively. Today, the automobile is implicated in any number of environmental, even social, problems. As the wisdom of our dependence on automobile travel has come into serious question, reassessment of how we first became that way is more important than ever.

In small cities and towns across the United States, Main Street hotels were iconic institutions. They were usually grand, elegant buildings where families celebrated special occasions, local clubs and organizations honored achievements, and communities came together to commemorate significant events. Often literally at the center of their communities, these hotels sustained and energized their regions and were centers of culture and symbols of civic pride. America's main street hotels catered not only to transients passing through a locality, but also served local residents as an important kind of community center. This new book by John A. Jakle and Keith A. Sculle, two leading experts on the nation_s roadside landscape, examines the crucial role that small- to mid-sized city hotels played in American life during the early decades of the twentieth century, a time when the automobile was fast becoming the primary mode of transportation. Before the advent of the interstate system, such hotels served as commercial and social anchors of developing towns across the country. America's Main Street Hotels provides a thorough survey of the impact these hotels had on their communities and cultures. The authors explore the hotels' origins, their traditional functions, and the many ups and downs they experienced throughout the early twentieth century, along with their potential for reuse now and in the future. The book details building types, layouts, and logistics; how the hotels were financed; hotel management and labor; hotel life and customers; food services; changing fads and designs; and what the hotels are like today. Brimming with photographs, this book looks at hotels from coast to coast. Its exploration of these important local landmarks will intrigue students, scholars, and general readers alike, offering a fascinating look back at that recent period in American history when even the smallest urban places could still look optimistically toward the future. John A. Jakle is emeritus professor of geography at the University of Illinois, Urbana-Champaign. Keith A. Sculle is the head of research and education for the Illinois Historic Preservation Agency. He and Professor Jakle have coauthored The Gas Station in America; Motoring: The Highway Experience in America; Fast Food: Roadside Restaurants in the Automobile Age; Signs in America_s Auto Age: Signatures of Landscape and Place; and Lots of Parking: Land Use in a Car Culture. With Jefferson S. Rogers, they are also coauthors of The Motel in America.