This book examines the issues surrounding the problematic perpetuation of dominant sign systems through the framework of ‘semioethics’. Semioethics is concerned with using semiotics as a powerful tool to critique the status quo and move beyond the reproduction of the dominant order of communication. The aim is to present semioethics as a method to engage semiotics in an active rethink of our ability as humans to affect change.

This book examines the issues surrounding the problematic perpetuation of dominant sign systems through the framework of ‘semioethics’. Semioethics is concerned with using semiotics as a powerful tool to critique the status quo and move beyond the reproduction of the dominant order of communication. The aim is to present semioethics as a method to engage semiotics in an active rethink of our ability as humans to affect change.

"The sciences of signs and language are viewed in this book from the perspective of the philosophy of language. Ultimately, the aim is to develop a critique of sign processes and communication (verbal and nonverbal) in the sphere of anthroposemiosis and to search for their conditions of possibility, their foundations. If we agree that philosophy is dialogue, opening to the other, interrogation of monolingualism, of monologism, and again that philosophy calls for inventiveness, innovation, creativity such that cannot be repressed by the order of discourse, by the limits of argumentation, by the common places of language, then the implications are interesting for our interpretation of what to understand by "philosophy of language." In fact, rather than consider "of language" in the expression "philosophy of language" as indicating language as the object of study of philosophy, this expression, "philosophy of language," may be understood as indicating "philosophy" inherent in language itself, that is, the attitude, the inclination to philosophy, to philosophizing characteristic of language."--

Language is the species-specific human version of the animal system of communication. In contrast to non-human animals, language enables humans to invent a plurality of possible worlds; reflect upon signs; be responsible for our actions; gain conscious awareness of our inevitable mutual involvement in the network of life on this planet; and be responsibly involved in the destiny of the planet. The author looks at semiotics, the study of signs, symbols, and communication as developing sequentially rather than successively, more synchronically than diachronically. She discusses the contemporary phenomenon that people in today's society have witnessed and participated in, as part of the development of semiotics. Although there is a long history preceding semiotics, in a sense the field is, as a phenomenon, more "of our time" than of any time past. Its leading figures, whom Petrilli examines, belong to the twentieth and twenty-first century. Semiotics is associated with a capacity for listening. This capacity is also the condition for reconnecting to and recovering the ancient vocation of semiotics as that branch of medical science relating to the interpretation of signs or symptoms. The pragmatic aspect of global semiotics studies the impact of language or signs on those who use them, and looks for consequences in actual practice. In this respect, Petrilli theorizes that the task for semiotics in the era of globalization is nothing less than to take responsibility for life in its totality.

Language is the species-specific human version of the animal system of communication. In contrast to non-human animals, language enables humans to invent a plurality of possible worlds; reflect upon signs; be responsible for our actions; gain conscious awareness of our inevitable mutual involvement in the network of life on this planet; and be responsibly involved in the destiny of the planet. The author looks at semiotics, the study of signs, symbols, and communication as developing sequentially rather than successively, more synchronically than diachronically. She discusses the contemporary phenomenon that people in today's society have witnessed and participated in, as part of the development of semiotics. Although there is a long history preceding semiotics, in a sense the field is, as a phenomenon, more "of our time" than of any time past. Its leading figures, whom Petrilli examines, belong to the twentieth and twenty-first century. Semiotics is associated with a capacity for listening. This capacity is also the condition for reconnecting to and recovering the ancient vocation of semiotics as that branch of medical science relating to the interpretation of signs or symptoms. The pragmatic aspect of global semiotics studies the impact of language or signs on those who use them, and looks for consequences in actual practice. In this respect, Petrilli theorizes that the task for semiotics in the era of globalization is nothing less than to take responsibility for life in its totality.

This collection brings together perspectives on the interplay of communication, dialogue, and responsibility, exploring communicative acts of disruption toward a social environment attuned to short-sighted individualism. Semioethics highlights the condition of inevitable entanglement with the other at the origin of sociality, which demands a response to the other based on listening and accountability. The volume introduces readers to the theoretical foundations of semioethics, an emergent direction within sign and language studies which relies upon a commitment to otherness, unindifference, and dialogue. Building on the dialogic approaches of Mikhail Bakhtin and Emmanuel Levinas, chapters, grouped into five sections, are all guided by the notion of responsibility toward the other outside do ut des logic and greedy exchange. This collection highlights the ways in which semioethics considers the ethical implications of the signs that mediate dialogue among persons in the social sphere, public and private, sacred and profane. It presupposes the notion that signs are only meaningful in their relation to other signs and the intersubjectivity among persons in dialogue. Chapters also variously examine how the interplay of semioethics and dialogue underpins public life and the existential gifts that sustain a healthy polis. This book will be of interest to scholars in semiotics, dialogue research, communication ethics, and philosophy of communication.

Victoria Welby (1837–1912) dedicated her research to the relationship between signs and values. She exchanged ideas with important exponents of the language and sign sciences, such as Charles S. Peirce and Charles S. Ogden. She examined themes she believed crucially important both in the use of signs and in reflection on signs. But Welby's research can also be understood in ideal dialogue with authors she could never have met in real life, such as Mikhail Bakhtin, Susanne Langer, and Genevieve Vaughan. Welby contends that signifying cannot be constrained to any one system, type of sign, language, field of discourse, or area of experience. On the contrary, it is ever more developed, enhanced, and rigorous, the more it develops across different fields, disciplines, and areas of experience. For example, to understand meaning, Welby evidences the advantage of translating it into another word even from the same language or resorting to metaphor to express what would otherwise be difficult to conceive. Welby aims for full awareness of the expressive potential of signifying resources. Her reflections make an important contribution to problems connected with communication, expression, interpretation, translation, and creativity.