Media aesthetics have gained prominence with the dramatic advances in the digital technology of video and electronic cinema. In this dynamic field, Herb Zettl's Sight Sound Motion/Applied Media Aesthetics, Fifth Edition is more applicable than ever. This new edition of Sight Sound Motion continues to be the most comprehensive book on the market, not only describing the major aesthetic image elements - light and color, space, time-motion, and sound - but also presenting in-depth coverage on the creative ways that they are used in television and film. Zettl's thorough coverage of aesthetic theory and the application of that theory place this contemporary and highly relevant text in a class by itself. Richly illustrated, this edition features strong visuals that often draw on traditional art forms, such as painting, sculpture, and dance.

The most comprehensive book on the market, Herb Zettl’s SIGHT SOUND MOTION: APPLIED MEDIA AESTHETICS, 8e describes the major aesthetic image elements -- light and color, space, time-motion, and sound -- as well as presents in-depth coverage on how they are creatively used in television and film. Zettl’s thorough coverage of aesthetic theory and the application of that theory place this contemporary and highly relevant text in a class by itself. It equips students to think critically about media aesthetics and apply them to production situations. Richly illustrated and now presented in full color, it also features strong visuals that often draw on traditional art forms, such as painting, sculpture, and dance. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

USE FIRST TWO PARAGRAPHS ONLY FOR GENERAL CATALOGS... This volume offers a response to three ongoing needs: * to develop the main composition principles pertinent to the visual commmunication medium of television; * to establish the field of television aesthetics as an extension of the broader field of visual literacy; and * to promote television aesthetics to both students and consumers of television. Based on effective empirical research from three axes -- perception, cognition, and composition -- the aesthetic principles of television images presented are drawn from converging research in academic disciplines such as psychology (perceptual, cognitive, and experimental), neurophysiology, and the fine arts (painting, photography, film, theater, music, and more). Although the aesthetics of the fine arts were traditionally built on contextual theories that relied heavily on subjective evaluation, on critical analyses, and on descriptive research methods, the aesthetics of today's visual communication media consider equally valuable empirical methodologies found in all sciences. Investigations in these different academic disciplines have provided the constructs and strengthened the foundations of the theory of television aesthetics offered in this book. Special features include: * a great variety of pictures supporting the topics discussed; * a thorough, up-to-date, and specifically related bibliography for each of the major parts of the book; * computer drawings illustrating the concepts examined in the text; * scientific data -- tables and charts -- documenting the research findings cited; * simplified explanations of the processes of visual, auditory, and motion perceptions of images, enhanced by specific diagrams; * detailed analyses of the threefold process of stimulation, perception, and recognition of televised images; and * workable, easy-to-understand and use rules of picture composition, visual image evaluations, and television program appreciation.

This textbook describes the concepts, tools, and activities needed to get started in video production, with chapters on operating the camera, lighting the set, videotape recording systems, the production studio, editing, and acting techniques.

A Companion to Television is a magisterial collection of 31 original essays that charter the field of television studies over the past century Explores a diverse range of topics and theories that have led to television’s current incarnation, and predict its likely future Covers technology and aesthetics, television’s relationship to the state, televisual commerce; texts, representation, genre, internationalism, and audience reception and effects Essays are by an international group of first-rate scholars For information, news, and content from Blackwell's reference publishing program please visit www.blackwellpublishing.com/reference/

Deals with issue of sound in audio-visual images