A noted Hollywood historian takes a first-ever marketing look at the selling of classic motion pictures generated by Hollywood's fabled movie factories in this lush coffee-table retrospective. Movie buffs will enjoy seeing the effects of the Depression, censorship, world war, the Cold War, television, and the counter-culture movement on the changing tastes of moviegoers, and the way showmen responded with creative and sometimes zany ad campaigns. Chapters include the sexy and salacious pre-Code pictures; the launch of the new dance team of Fred Astaire and Ginger Rogers in Flying Down to Rio; MGM’s gamble on the Marx Brothers with A Night at the Opera; lavish campaigns for The Wizard of Oz in original release and reissue; creation of a new star, John Wayne, in John Ford’s Stagecoach; Orson Welles’ failed Citizen Kane campaign; Billy Wilder’s unusual and dark Hollywood statement picture, Sunset Boulevard; the selling of Rebel Without a Cause, Giant, and East of Eden following the death of James Dean; Alfred Hitchcock’s personal gamble with Psycho; and much more!

Presenting 60 years of newspaper advertising for motion pictures great and small, this book features ads created by Hollywood and adapted by local and regional exhibitors that motivated patrons to leave their homes, part with precious income, and spend time in the dark. Because of the high stakes involved, theater operators used wildly creative means to make that happen. They made movie advertising equal parts art and psychology, appealing to every human instinct in an effort to push product and keep their theatres in business. From the pen-and-ink masterpieces of the 1920s and 30s to location-specific folk art to ad space jam-packed with enticements for every member of the family, the book dissects the psyche of the American movie-going public and the advertisers seeking to push just the right buttons.

When he left Hollywood in March 1941, Jimmy Stewart was America's boy next door movie star and a recent Academy Award winner. He left all that behind to join the United States Army Air Corps and fulfill his family mission to serve his country—only to face obstacle after obstacle from both Hollywood and Washington. Finally he made his way to the European Theater, where several near-death experiences and the loss of men under his command took away his youthful good looks. The war finally won, he returned home with millions of other veterans to face an uncertain future, suffering what we now know as PTSD. For the next half century, Stewart refused to discuss his combat experiences and took the story of his service to the grave. Mission presents the first in-depth look at Stewart's life as a Squadron Commander in the skies over Germany, from takeoff to landing and every key moment in between. Author Robert Matzen sifted through thousands of Air Force combat reports and the Stewart personnel files; interviewed surviving aviators who flew with Stewart; visited the James Stewart Papers at Brigham Young University; flew in the cockpits of the B-17 Flying Fortress and B-24 Liberator; and walked the earth of air bases in England used by Stewart in his combat missions of 1943-45. What emerges in Mission is the story of a Jimmy Stewart you never knew until now, a story more fantastic than any he brought to the screen.

This fresh look at Hollywood's "Queen of Screwball," Carole Lombard, presents a first-ever examination of the events that led to the shocking flight mishap that took her life on the side of a Nevada mountain in 1942. It also provides a day-by-day account of the struggles of Lombard's husband, Clark Gable, and other family, friends, and fans to cope with the tragedy. In effect, having just completed the first sale of war bonds and stamps in the nation following its entry into World War II, Lombard became the first Hollywood start to sacrifice her life in the War. The War Department offered Gable a funeral service with full military honors, but he refused it, knowing that his wife would not approve of such spectacle. Based on extensive research rather than gossip, this investigation further explores the lives of the 21 others on the plane, including 15 members of the U.S. Army Air Corps, and addresses one of the most enduring mysteries of World War II. On a clear night full of stars, with TWA's most experienced pilot at the controls of a 10-month-old aircraft under the power of two fully functioning engines, why did the flight crash into that Nevada mountainside? This gripping page-turner presents the story of the people on the plane, the friends and families left behind, and the heroic first responders who struggled up a mountain hoping to perform a miracle rescue. It is a story of accomplishment, bravery, sacrifice, and loss.

IPPY Award Bronze Medalist for Performing Arts Digging deep into the vaults of Warner Brothers and the collections of the Academy of Motion Picture Arts and Sciences as well as other private archives, this book explores the complex personal and professional relationship of Errol Flynn and Olivia de Havilland. Flynn, even 50 years after his death, continues to conjure up images to the prototypical handsome, charismatic ladies' man; while de Havilland, a two-time Best Actress Academy Award winner, is the last surviving star of Gone with the Wind. Richly illustrated with both color and black-and-white photos, most previously unpublished, this detailed history tells the sexy story of these two massive stars, both together and apart.

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