A study of the theory and practice of public relations on the Internet. It offers comprehensive advice on every aspect from understanding the difference between real world and virtual publics to PR tricks and techniques that attract new customers and keep the old ones coming back. It features well-known cases and quotes from the founders of successful Web sites.

For millions of people, to enjoy wine is to enjoy life. Yet, to get the most of out of the wine experience, you need to understand it. With dozens of countries producing wonderful wines of all varieties, it can be full time job just getting to know the basics. That why you nedd sommelier and seasoned wine expert Jennifer D. Frank to distill the mysteries and pleasures of wine for every wine lover, from novice to connoisseur, in her Wine at Your Fingertips. Employing the signature attributes of this encyclopedic, quick reference series, Frank explains every aspect of the wine world without the snobbery or jargon one might fine in other wine books. Read all about- The basic types of wine, their differences, and their origins. The process of making wine and how it can inform your taste and choices. The best way to buy wine and the most practical ways to choose the right wine for your budget. An overview of the dizzyingly rich global wine landscape outside California and France. Food pairing, storage, even online auction tips, and much more.