This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.

The sky was overcast, and the rain fell like broken beads.The pedestrians hastened their steps and did not linger.Some people were praising the fact that the cool rain had driven away the summer heat.Someone was cursing. The sudden rain had drenched his clothes."One of them was in the house, the other outside, and they couldn't understand each other's thoughts."

A youth born with a blocked meridian actually obtained a miraculous skill that could only be practiced by those with a broken meridian. He used it to rise to the top when his family was in danger, cutting through all obstacles in a world where the strong ruled. He gradually walked towards the path of becoming a peak expert. Close]

This volume takes stock of current research in contrastive lexical studies. It reflects the growing interest in corpus-based approaches to the study of lexis, in particular the use of multilingual corpora, shared by researchers working in widely differing fields - contrastive linguistics, lexicology, lexicography, terminology, computational linguistics and machine translation. The articles in the volume, which cover a wide diversity of languages, are divided into four main sections: the exploration of cross-linguistic equivalence, contrastive lexical semantics, corpus-based multilingual lexicography, and translation and parallel concordancing. The volume also contains a lengthy introduction to recent trends in contrastive lexical studies written by the editors of the volume, Bengt Altenberg and Sylviane Granger.

All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience. Bergstrom provides insights into Chinese youth, revealing what makes them unique from their counterparts around the world.

The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.

This document brings together a set of latest data points and publicly available information relevant for Financial Services Industry. We are very excited to share this content and believe that readers will benefit from this periodic publication immensely.