Follow three Dutch library employees on a coast-to-coast U.S. road trip to discover how American libraries are engaging their communities and preparing for the future.

Applying solid management principles to a library setting, Marek provides the tools and explains the process of leading and managing through organizational storytelling.

"The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey--long-time editor of the Marketing Library Services newsletter--reveals the missing link between the everyday promotion librarians actually do and the "real marketing" that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, The Accidental Library Marketer is the complete how-to resource for successful library marketing and promotion."--Cover.

This essential guide should be on the desk of any library and information professional, records manager, archivist or knowledge manager involved in planning and introducing an ERM system, whether in a public or private sector organization. Information professionals currently face the challenge of providing end-user education and staff training to very large and diverse groups, whilst integrating the use of ICT into their teaching. But there seems to be a tendency within the literature to focus solely on face-to-face learning or on e-learning, and this is a lost opportunity. This book offers a new blended learning approach, combining the two techniques to make best use of the advantages of each while minimizing the disadvantages. It provides information professionals with a practical guide to the design and delivery of such training programmes, illustrated with a range of library-based examples, checklists and case studies. Many organizations establish projects, sometimes using external funding, as a means of developing their education and training provision, and the book provides a practical overview of this subject in the context of blended learning. Key areas covered include: technologies in the classroom virtual communication tools integrated learning environments websites and web tools models of teaching and learning planning and designing learning activities individual and group learning coaching and mentoring engaging with communities of interest and practice managing learning and teaching projects. Readership: This unique book will be of great value to any information professionals involved in establishing and delivering end-user education and staff development, whatever their previous experience. It will also benefit staff developers in school, college and higher education, library and information students, independent consultants and trainers, and information suppliers such as database providers.