Calling all developers and consultants: build the best SAP CRM system you can with this essential, one-stop guide!

Now you can proactively avoid administration problems with CRM Middleware - whether they be performance losses or even complete system freezes - using this comprehensive book, based on the extensive experience of SAP Active Global Support. You'll learn the basics of data processing in the Middleware (input processing, validation, output processing) and get concrete troubleshooting advice. Plus, uncover a vast array of optimization options for all critical parts of the Middleware, as well as practical instruction on how to avoid system freezes and on how to handle those freezes once they've occurred. Based on CRM Release 5.0, this book is also highly useful for those still working with the older Release 4.0. In addition, wherever possible, the authors also provide you with sneak previews of the upcoming release 6.0 as well. Highlights Include: * Input processing and validation * Output processing * BDoc modelling and storage * Groupware integration * Exchanging your own data * Replication & Realignment * XML * Reorganizing the Middleware * Mass changes * Roadmaps for analyzing the Middleware

In today's competitive business environment, most companies realize that the better they can manage their customer relationships, the more successful they will become. Customer Relationship Management (CRM) software systems are key tools for companies to manage the customer-facing processes of their businesses. However, many companies have resisted implementing this most critical customer-oriented application due in large part to the lack of a single-point resource on implementing a CRM system. This book attempts to fill that gap. Implementing SAP® CRM will help technologists and managers come to grips with the vision, concept, and technology of CRM. It begins by laying out the groundwork for understanding CRM. It explains the concept and context of CRM and the tangible business benefits of CRM adoption. Demonstrating a professional approach to the evaluation and selection of SAP, it details the critical success factors (CSFs), patterns, and anti-patterns of a successful SAP CRM implementation. CRM implementations can add significant benefit to the company’s bottom line only if the company first transforms itself into a customer-centric and customer-responsive enterprise. This book explains what it means to be a customer-centric and responsive enterprise, and provides a framework for business operations based on customer relationships, rather than the traditional four Ps (product, positioning, price, promotion). It further spells out business process reengineering (BPR) strategies to configure internal business processes and operations with SAP CRM to improve customer-facing strategies, services, and relationships.

Master the business processes and configuration for SAP Customer Relationship Management! This guide offers the details you need about key SAP CRM functionality and customization. Understand the key SAP CRM business processes and then configure the system for marketing, sales, and service. From master data to middleware to the web UI, get the answers you need to tailor SAP CRM for your own requirements.

Learn SAP CRM Service The SAP CRM Service module enables companies to manage customer inquiries, complaints, and service requests in a centralized and efficient manner. The module provides functionality for managing service orders, contracts, warranties, and service level agreements (SLAs), as well as tracking customer interactions and service history. The book covers the following: 1. Introduction 1.1 Overview of SAP CRM Service Module 1.2 Importance of learning SAP CRM Service Module 1.3 Brief history of SAP CRM Service Module 2. Setting Up SAP CRM Service Module 2.1 Installation and configuration of SAP CRM Service Module 2.2 User roles and authorizations 2.3 Integration of SAP CRM Service with other SAP modules 3. SAP CRM Service Features 3.1 Case management 3.2 Service order management 3.3 Contract management 3.4 Installed base management 3.5 Service level agreement (SLA) management 3.6 Service confirmation and billing 3.7 Resource and capacity planning 4. SAP CRM Service Process 4.1 Incident management 4.2 Problem management 4.3 Change management 4.4 Knowledge management 4.5 Service request management 5. SAP CRM Service Analytics and Reporting 5.1 Service level reporting 5.2 Resource utilization reporting 5.3 Customer satisfaction reporting 5.4 Knowledge base reporting 6. SAP CRM Service Management 6.1 Service team management 6.2 Service performance management 6.3 Service contract negotiation and management 6.4 Service billing and pricing 7. Integration of SAP CRM Service with Other SAP Modules 7.1 Integration with SAP CRM Sales Module 7.2 Integration with SAP CRM Marketing Module 7.3 Integration with SAP ERP modules 8. Tips and Tricks for Optimizing the Use of SAP CRM Service Module 8.1 Utilizing customization features 8.2 Utilizing integration features 8.3 Utilizing reporting features 9. Real-World Examples of Successful SAP CRM Service Implementation 9.1 Case studies and success stories 9.2 Best practices and lessons learned 10. SAP CRM Service Training and Certification Programs 10.1 Overview of SAP CRM Service certification exams 10.2 Tips for preparing for SAP CRM Service certification exams 10.3 Career opportunities for SAP CRM Service professionals 11. Latest Trends and Updates in SAP CRM Service 11.1 Emerging trends and updates in SAP CRM Service 11.2 Future predictions for SAP CRM Service

In today's competitive business environment, most companies realize that the better they can manage their customer relationships, the more successful they will become. Customer Relationship Management (CRM) software systems are key tools for companies to manage the customer-facing processes of their businesses. However, many companies have resisted

Its a fact: companies that lose their customers undivided attention and sight of their customers needs will lose those customers. SAP CRM provides you with the tools you need to attract and retain quality customers. Whether youre new to SAP or need to brush up on SAP CRM, this book will explain the core areas of CRM in an easy-to-understand manner. Youll understand what SAP CRM is, how it can improve your relationship with your customers, and how it can enhance cost effectiveness while improving profitability. Supported by customer case studies and practical insight, youll see the benefits that SAP CRM offers in the real world.