The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, is an authoritative guide to scholars across disciplines who are conducting or wish to conduct research on S-D logic.

In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners.

This book is based upon and extends the theoretical and empirical work of the author over the last decade. It integrates material deriving from his previous conceptual and empirical work in this field, together with new empirical evidence from emerging research. Public Service Logic challenges the product-dominant assumptions of the New Public Management (NPM) about the nature and management of public service delivery. Whilst the NPM has led to some important developments in public management, it has also had significant limitations and weaknesses. The book presents an alternative to this, as a framework for the future delivery and reform of public services globally. It draws upon the extant literature in the field of service management to argue for a Public Service Logic (PSL) for the delivery of public services. This situates public service delivery within the vibrant and influential field of service-dominant research and theory. It argues that effective public service management requires both that these services are understood as services not as products and that, consequently, public service management requires a focus on value creation as its over-arching rationale. The book presents a major new framework of value creation for public service delivery as a basis for public service reform, explores the role of service managers and staff and of citizens and service users in this value creation process, and evaluates the implications of this new framework for both the strategic and operational management of public service delivery, their performance management and the development and innovation of new forms of public services. It will be of interest to researchers and students in the fields of public management and public administration, as well as to policy makers and public service managers.

Fast and Efficient Context-Aware Services gives a thorough explanation of the state-of-the-art in Context-Aware-Services (CAS). The authors describe all major terms and components of CAS, defining context and discussing the requirements of context-aware applications and their use in 3rd generation services. The text covers the service creation problem as well as the network technology alternatives to support these services and discusses active and programmable networks in detail. It gives an insight into the practical approach followed in the CONTEXT project, supplying concrete guidelines for building successful context-aware services. Fast and Efficient Context-Aware Services: * Provides comprehensive and in-depth information on state-of-the-art CAS technology. * Proposes a system architecture for CAS creation and delivery, discussing service management and active network layers. * Describes the service lifecycle functional architecture, covering service authoring, customization, invocation, and assurance. * Explains system design considerations and details, system evaluation criteria, test-bed requirements, and evaluation results. Fast and Efficient Context-Aware Services is an invaluable resource for telecommunications developers, researchers in academia and industry, advanced students in Computer Science and Electrical Engineering, telecoms operators, as well as telecommunication management and operator personnel.

Substantial new breakthroughs are happening in telecommunications technology. This volume presents a state-of-the-art review of the current research activities in intelligent network technology. It contains the proceedings of a workshop on intelligent networks organized by the International Federation of Information Processsing and held as part of the Third Summer School on Telecommunications in Lappeenranta, Finland, August 1994.

This book explains the principles of intelligent telecommunications networks and illustrates them with many practical examples of applications. Although international standards are beginning to emerge, they are far from simple and this text offers insight into the underlying principles.