'Serve to Lead: 21st Century Leaders Manual' is an indispensable guide to effective leadership, management, and communication in our disruptive historical moment. Award-winning author James Strock distills actionable insights from a wide array of leaders in business, government, politics, the military, and non-governmental organizations.

The original British Army anthology on leadership, used to train generations of officers, brings together the collected wisdom of great military leaders, tacticians and historians with the authentic voices of unknown soldiers. Moving, inspiring, amusing and thought-provoking, it teaches lessons about motivation, leadership and morale that are every bit as valuable to today's leaders and managers. Complete with a new introduction by Robin Matthews, who commanded the Light Dragoons in Iraq, on the background to 'Serve to Lead' and its relevance to his own career and experiences from Sierra Leone to Afghanistan.

“A new perspective on servant leadership—challenging us to bring both courage and humility to the table—for the sake of the people and the enterprise.” —John C. Maxwell, New York Times-bestselling author In this updated edition of Dare to Serve, former Popeyes CEO Cheryl Bachelder shows that leading by serving is a rigorous and tough-minded approach that yields the best results. When she was named CEO of Popeyes in 2007, the stock price had slipped from $34 in 2002 to $13. The brand was stagnant, the team was discouraged, and the franchisees were just plain angry. Nine years later, restaurant sales were up 45 percent, restaurant profits had doubled, and the stock price was over $61. Servant leadership is sometimes derided as soft or ineffective, but this book confirms that challenging people to reach a daring destination, while treating them with dignity, creates the conditions for superior performance. The second edition of this bestselling book includes Bachelder’s post-Popeyes observations and new examples of how you can switch your leadership from self to serve. Ever engaging and inspirational, Bachelder takes you firsthand through the transformation of Popeyes and shows how anyone, at any level can become a Dare-to-Serve leader. “Extraordinary! Dare to Serve describes the kind of leadership so desperately needed in the 21st century. A powerful blend of courage and humility, Cheryl Bachelder’s engaging story offers a clear path for leaders to follow, and what makes her message so compelling is the tremendous results she’s produced. I highly recommend this book.” —Stephen M. R. Covey, New York Times-bestselling author of The Speed of Trust

21st century leadership is a whole new world! More than ever before, everyone can lead--because everyone can serve. Serve to Lead equips you with the tools to prevail--whether you're a CEO or just starting out, whether you're an entrepreneur, or work in a large company, government agency, a not-for-profit organization or the military. Extensive interviews, business case studies, psychological research, biography, history and literature inform this remarkable leadership manual. Serve to Lead equips you with the tools to make your unique contribution as a leader. From the raw material of your life and work you will be able to create your own "masterpiece of service."

"We didn't start the Servant Leadership Institute to become a consultant company or a leadership training company. We started it to share our knowledge of what we learned in implementing servant leadership." -- Art Barter Our journey into servant leadership began in 2004 with Art Barter's purchase of Datron World Communications. At that time, he was determined to create a new leadership environment, and over the next several years, that dream came true. With it came great success and significance. As a member of Art's leadership team, I had the privilege of participating in this culture shift to servant leadership. Through the creation of the Servant Leadership Institute, we have been able to show many aspiring servant leaders "how to do" servant leadership. One way we answered the "how-to" question was to publish a series of weekly leadership tips based on our experiences at Datron. The audience for these tips responded so positively, we decided to publish them in book form. We are honored to present the tips to you and ask you to make them a part of your leadership life. Discover how to live and lead with a servant's heart each and every day.

This book provides an evidence-based actionable framework and measure of servant leadership to help management practitioners build effective and ethical workplaces. It explains the reasons why the best workplaces such as Starbucks, Southwest Airlines, Ritz-Carlton, and ServiceMaster apply servant leadership. Servant leadership is an intellectually compelling and emotionally satisfying theory of leadership with relevance and application to the workplace settings. Based on multiple rigorous studies in the Western and Eastern contexts, the book outlines the six dimensions of servant leadership and the impacts they have on key outcomes such as citizenship behaviors, job satisfaction, team creativity and innovation, and organizational performance. The book outlines a measurement instrument that can be used for leadership assessment, selection, and training purposes, and to develop strategies to leverage the six behavioral dimensions of servant leadership at the personal, team, and organizational level.

I think that more often than not, when we search for answers to lifes little mysteries, we are looking in the wrong places. We seek insight from famous people, television shows, or radio personalities. Dont get me wrong; there are inspirational bursts from all these places. People rise from poverty, personal tragedy, or disabilities to achieve great success, and all of a sudden, their stardom makes us pay attention. Were they not the same people before they were famous? My point is that we are surrounded by these people every day, and for some reason, we dont see them. The fact of the matter is, just about everything that I have built my life on was so graciously given to me by people youve never heard of, and I would venture to say you never will. We are so consumed with what we are fed on social and mainstream media, we fail to realize we are walking in fields of gold every day surrounded by nuggets of life that can sustain you for all your days. All you have to do is pay attention, and the blueprint is there to follow. What am I talking about? I am talking about servants! They will teach you all you need to know, and there will be plenty leftover to teach others.