The Storytelling Edge

The Storytelling Edge
Title The Storytelling Edge PDF eBook
Author Shane Snow
Publisher John Wiley & Sons
Pages 204
Release 2018-01-11
Genre Business & Economics
ISBN 1119483409

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"A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!" —Jay Baer, founder of Convince & Convert and author of Hug Your Haters "Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable." —Brian Solis, experience architect, digital anthropologist, best-selling author "Shane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. They're smart and they know this topic inside out (and sideways). Read their book. While I can't guarantee you'll rise to Shane and Joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story. Promise!" —Rebecca Lieb, Analyst, Author & Advisor "The Contently team understands the power of story, and how to craft and spread a great narrative, like no other. In an era where brand, design, and mission are a competitive advantage for every business, Contently underscores the importance of stories and how they transform companies and industries." —Scott Belsky, Entrepreneur, Investor, & Author (Founder of Behance, bestselling author of Making Ideas Happen) "I can't think of a better way to illustrate the power of story telling than by telling great stories. This book should be required reading not just by those with content in their titles, but by anyone in Marketing AND Sales. Then, when you're done, give it to your CEO to read... but make sure you get it back, because I guarantee you'll refer to it more than once." —Shawna Dennis, Senior Marketing Leader "Neuroscience, algorithms, illustrations, personal anecdotes and good, old-fashioned empathy: This entertaining and informative tome journeys to the core of how we communicate and pushes us, as marketers and humans, to do it better, "speeding the reader through and leaving us wanting more." —Ann Hynek, VP of global content marketing at Morgan Stanley Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insider's guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories. Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.

Jake's Sequel

Jake's Sequel
Title Jake's Sequel PDF eBook
Author Dr. Milo Yoder Jr.
Publisher Dorrance Publishing
Pages 60
Release 2022-04-01
Genre Fiction
ISBN 1685373879

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Jake's Sequel: A Sequel to The Woods Within By: Dr. Milo Yoder Jr. When Jake went off to college, he left his Amish roots and entered current American culture, feeling like he could not fit into either. But college was just one of many steps on his journey from Amish farm life to graduate school, marriage, parenthood, private practice, and more. This fictionalized memoir details Jake’s transformation from an Amish boy to an educated professional psychoanalyst.

Sequel to The Analytical Reader

Sequel to The Analytical Reader
Title Sequel to The Analytical Reader PDF eBook
Author Samuel Putnam
Publisher
Pages 314
Release 1835
Genre Readers
ISBN

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Tales of real life: forming a sequel to miss Edgeworth's Tales of fashionable life

Tales of real life: forming a sequel to miss Edgeworth's Tales of fashionable life
Title Tales of real life: forming a sequel to miss Edgeworth's Tales of fashionable life PDF eBook
Author Tales
Publisher
Pages 628
Release 1810
Genre
ISBN

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Home as Found. Sequel to "Homeward Bound"

Home as Found. Sequel to
Title Home as Found. Sequel to "Homeward Bound" PDF eBook
Author J. Fenimore Cooper
Publisher BoD – Books on Demand
Pages 494
Release 2023-03-27
Genre Fiction
ISBN 3382160463

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Reprint of the original, first published in 1871. The publishing house Anatiposi publishes historical books as reprints. Due to their age, these books may have missing pages or inferior quality. Our aim is to preserve these books and make them available to the public so that they do not get lost.

Teddy - The Sequel

Teddy - The Sequel
Title Teddy - The Sequel PDF eBook
Author Lorraine Jorgensen-Zimney
Publisher Dorrance Publishing
Pages 74
Release 2013
Genre Fiction
ISBN 143493523X

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This book is a sequel to TEDDY, published by the author in 2011. Teddy - The Sequel is a story of a girl and her exceptional border collie¿s adventures on a small family farm in eastern South Dakota during the 1940s and early 1950s. Some of their adventures include: pig butchering, lard rendering, making lye soap, barn cats, field bunnies, ¿breaking¿ a young horse, learning to drive, stacking hay and working in the harvest field. It is based on actual events and written for readers of all ages. The old photos of Teddy show his self-confidence and his love of posing for the camera.

Little Men & Jo's Boys: A Sequel (With Original Illustrations)

Little Men & Jo's Boys: A Sequel (With Original Illustrations)
Title Little Men & Jo's Boys: A Sequel (With Original Illustrations) PDF eBook
Author Louisa May Alcott
Publisher e-artnow
Pages 499
Release 2017-08-07
Genre Fiction
ISBN 8027200679

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This eBook edition of "Little Men & Jo's Boys: A Sequel (With Original Illustrations)" has been formatted to the highest digital standards and adjusted for readability on all devices. Little Men recounts six months in the life of the students at Plumfield, a school run by Professor Friedrich and Mrs. Josephine Bhaer. The story begins with the arrival of Nat Blake, a shy young orphan who used to earn a living playing the violin. We are introduced to the majority of the characters through his eyes. Personal relationships are central to the school, and diversity is celebrated. Jo's Boys, and How They Turned Out is a sequel to "Little Men". In it, Jo's "children," now grown, are caught up in real world troubles. The book mostly follows the lives of Plumfield boys who were introduced in Little Men, particularly Tommy, Emil, Demi, Nat, Dan, and Professor Bhaer and Jo's sons Rob and Teddy, although the others make frequent appearances as well. The book takes place ten years after Little Men. Dolly and George are college students dealing with the temptations of snobbery, arrogance, self-indulgence and vanity. Louisa May Alcott (1832-1888) was an American novelist and poet best known as the author of the novel Little Women (1868) and its sequels Little Men (1871) and Jo's Boys (1886). Henry James called her "The novelist of children... the Thackeray, the Trollope, of the nursery and the schoolroom."