Through a reevaluation of the work of some of the most important thinkers of the twentieth century, this book details how semiotics, social sense, and social communication can function together to analyze how culture works in the contemporary era.

Universe of the Mind A Semiotic Theory of Culture Yuri M. Lotman Introduction by Umberto Eco Translated by Ann Shukman A major book by one of the initiators of cultural studies. "Universe of the Mind is an ambitious, complex, and wide-ranging book that semioticians, textual critics, and those interested in cultural studies will find stimulating and immensely suggestive." --Journal of Communication "Soviet semiotics offers a distinctive, richly productive approach to literary and cultural studies and Universe of the Mind represents a summation of the intellectual career of the man who has done most to guarantee this." --Slavic and East European Journal Universe of the Mind addresses three main areas: meaning and text, culture, and history. The result is a full-scale attempt to demonstrate the workings of the semiotic space or intellectual world. Part One is concerned with the ways that texts generate meaning. Part Two addresses Lotman's central idea of the semiosphere--the domain in which all semiotic systems can function--presented through an analogy with the global biosphere. Part Three focuses on semiotics from the point of view of history. A seminal text in cultural semiotics, the book's ambitious scope also makes it applicable to disciplines outside semiotics. The book will be of great interest to those concerned with cultural studies, anthropology, Slavic studies, critical theory, philosophy, and historiography. Yuri Mikhailovich Lotman is the founder of the Moscow-Tartu School and the initiator of the discipline of cultural semiotics.

Uniqueness of style versus plurality of styles: in terms of these aesthetic categories one of the most important differences between the recent past and the present can be described. This difference manifests itself in all spheres of life - in fashion, in everyday life, in the arts, in science. What is of interest for my purposes in this book are its manifestations in the processes of con cept formation as they occur in the humanities, broadly conceived. Here the following methodological approaches seem to dominate the scene. 1. A tendency to apply semiotic concepts in various fields of research. 2. Attempts to introduce metrical concepts and measurement, even into disciplines tra ditionally considered as unamenable to mathematical treatment, like aesthetics and theory of art. 3. Efforts to fmd ways of formulating empirically testable, operational criteria for the application of concepts, especially concepts which refer to objects directly not observable, like dispositions, attitudes, character or personality traits. Care is also taken to take advantage of the conceptual apparatus of methodology to express problems in the humanities with the highest possible degree of clarity and precision. 4. Analysis of the p~rsuasive function oflanguage and its possible uses in science and in everyday life. The above tendencies are present in this book. It is divided into two parts: I. Methods of Concept Formation, and II. Applications. In the first part some general methods of concept formation are presented and their merits discussed.

In this introduction to the semiotic theory of one of the most innovative theorists of the twentieth century, the Russian literary scholar and semiotician Yuri Lotman, offers a new look at Lotman's profound legacy by conceptualizing his ideas in modern context and presenting them as a useful tool of cultural analysis.

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Drawing upon the literature of landscape geography, tourism studies, cultural studies, visual studies and philosophy, this book offers a multi-disciplinary approach to understanding the interaction between urban environments and tourists. This is a necessary prerequisite for cities as they make themselves into enticing destinations and compete for tourists' attention. It argues that tourists make sense of, and draw meaningful conclusions about, the places in which they tour based upon the interpretation of the signs or elements encountered within the built environment, elements such as graffiti and lamp posts. The writings of the American pragmatist Charles S. Peirce on interpretation provide the theoretical model for explaining the way in which mind and world, or thoughts and objects, result in tourists interacting with place. This theoretical framework elucidates three applied studies undertaken with foreign visitors to the Hungarian capital of Budapest. Based upon extensive ethnographic field work, these studies focus on tourists' interpretation of the urban landscape, with particular attention paid to the encounters with national culture, the role of architecture and the importance of the prosaic in urban tourism.