No detailed description available for "Semiotics around the World: Synthesis in Diversity".

No detailed description available for "Semiotics around the World: Synthesis in Diversity".

This book investigates –s marking in English verbs, specifically its manifestations in main verbs, in the past tense of BE, and in existential constructions. It embraces the many ways in which –s marking varies across the English speaking world, and considers both how it arose in these places historically and the ways in which it has since developed. The authors propose a story which holistically accounts for these different manifestations of –s, drawing upon evidence from a wide range of subdisciplines in linguistics, including sociolinguistics, generative syntax, historical linguistics, dialectology, and discourse-pragmatics. This book will be of particular interest to students and scholars in these and related fields.

In Pacific societies, local knowledge, which has been accumulated over thousands of years and is irreplaceable, is rapidly disappearing. With the extinction of languages, the ability to observe and interpret the world from varying perspectives is also being lost. At the same time, an enormous body of knowledge about nature, plants and animals is vanishing. However, in parallel with this, the people of the Pacific are confronted with new modes of knowledge and newly introduced technologies through imported educational systems, missions of various denominations, and the media. They do not passively assimilate this knowledge but adopt, adapt, and apply it in a syncretistic way.These changes will have permanent effects on the individual lives of people in the region and their knowledge about themselves and their surrounding 'world'. This stimulating book tracks the course of these developments and offers revealing insights into the complexity of Pacific peoples' responses to the process of globalization.

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.

In these innovative essays, Vivian Sobchack considers the key role our bodies play in making sense of today's image-saturated culture. Emphasizing our corporeal rather than our intellectual engagements with film and other media, Carnal Thoughts shows how our experience always emerges through our senses and how our bodies are not just visible objects but also sense-making, visual subjects. Sobchack draws on both phenomenological philosophy and a broad range of popular sources to explore bodily experience in contemporary, moving-image culture. She examines how, through the conflation of cinema and surgery, we've all "had our eyes done"; why we are "moved" by the movies; and the different ways in which we inhabit photographic, cinematic, and electronic space. Carnal Thoughts provides a lively and engaging challenge to the mind/body split by demonstrating that the process of "making sense" requires an irreducible collaboration between our thoughts and our senses.

A consensus seems to exist on the following. In foreign language acquisition methodology sound methods and efficient tools have been developed until now in order to allow the learner to master and put into practice grammar, basic vocabulary and frequent communicative rules. Within this area Computer Assisted Language Learning (CALL) has become an indispensable partner, often leading the game. Beyond these borders, however, methodology as a whole becomes more blurred. Rules seem to vanish, variation and specialisation increase. Intuitive and ad hoc approaches seem to take the lead on formally established methods. The reasons for this are obvious: how to control the enormous, ever changing and expanding set of data, links and encyclopedic information that we associate with a richly developed human language? In front of this overwhelming opponent the search for method often surrenders. This is the point where CALL could offer foreign language learning the opportunity to make another jump forward. Information technology is capable of handling and streamlining huge and complex amounts of information. But this is also the point where language crosses the border of the purely linguistic fact, and where language learning has to come to terms with what we would call "cultural" issues.