Since 1973, Storey's Country Wisdom Bulletins have offered practical, hands-on instructions designed to help readers master dozens of country living skills quickly and easily. There are now more than 170 titles in this series, and their remarkable popularity reflects the common desire of country and city dwellers alike to cultivate personal independence in everyday life.

"Using the workspaces, shops, salons, and 'through-the-keyhole' profiles of some of the world's most successful crafters, readers will learn the best ways to merchandise and sell their items online, at craft fairs, markets, pop-up events, exhibitions, and in shops. Plus, you'll learn how to build a personality-driven brand, create a ... blog or website, improve your photography skills, and analyze your results to help move your business forward into the future"--

SELLING YOUR CRAFTS ONLINE Sell your handmade crafts and artwork worldwide on the Web! Do you sell your own handmade crafts or artwork? There’s a whole world of customers beyond what you find at crafts shows and malls. For the first time in history, there’s a great way to reach them: the Internet! In Selling Your Crafts Online, Michael Miller guides you step by step through succeeding in the world’s biggest online crafts marketplaces and attracting new customers where millions of them already hang out. Miller offers crafts-specific tips and advice on everything from creating listings to getting a fair price, processing payments to providing outstanding service. No matter what you make or where you already sell it, you can earn a better living if you also sell online. This guide will help you get started, get successful, and stay successful! -- Create a quick “mini” business plan that improves your chances of success -- Discover what sells best online–and what doesn’t -- Predict your costs, see what competitors are doing, and set your best price -- Write compelling listings and take great photos, even if you’re not a professional writer or photographer -- Create an attractive online presence on Etsy, eBay, and other sites -- Discover and compare growing online marketplaces you never knew existed -- Decide whether it makes sense to create your own craft-selling website -- Set yourself up to accept credit cards, PayPal, or other payment services -- Pack, seal, and ship your merchandise safely without overspending -- Answer questions, handle complaints, and offer guarantees -- Track your inventory -- Promote your business on Pinterest and beyond -- Measure your success and learn from experience

Get started selling handmade! This straightforward book walks you through the process of preparing your goods for sale, pricing and bookkeeping, finding venues, marketing and promoting your products, and working with customers both online and off—all without quitting your day job. Clear, concise instructions explain everything you need to know to sell crafts effectively in your spare time, and help you decide whether to take selling to the next level. Learn how to: • Find out whether you—and your crafts—are ready to start selling • Set prices to cover your costs and make a profit • Establish a bookkeeping system • Manage dual inventories of parts and finished goods • Discover the best places to sell your crafts in person or on the Internet • Identify the right people to market to • Accept credit cards and process other forms of payment • Start selling wholesale • Stay out of tax and legal trouble • And much more!

Drawing upon profiles of established artisans and the helpful insights of small-business entrepreneurs, this unique guide not only gives tactics for promoting and marketing crafts, but also provides the necessary forms for getting a business up and running. The book details how to network effectively and build a customer base, listing organizations, business associations, and crafts publications that offer further sources of information. Filled with easy-to-understand examples and sample forms and contracts, this book provides the essential tools for prospering in the crafts business, as well as the resources needed to keep savvy as business grows.

Provides information about merchandising, selling and advertising handicrafts at craft fairs and shows.

From writing a business plan and financing an idea to choosing the most cost-efficient production method and best-suited sales approach, Creating a Successful Crafts Business provides a sound blueprint for turning a beloved hobby into a lucrative career. Written by two experienced craftspeople who have been through the trials, tribulations, and triumphs of running a crafts business, readers will learn, step by step, how to negotiate with bankers, choose the ideal retail location, promote the business on-line, expand into lucrative new markets, and much more. Filled with the infectious spirit of people who have “been there,” this down-to-earth book will bring fledging craft businesses to new levels of profits and success.