The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers. In Neuromarketing, Renvoisé and Morin will help you learn: The six stimuli that always trigger a response The four steps to align content and delivery of your message The six message building blocks to address the "old brain" The seven powerful impact boosters to set your delivery apart from the rest Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, create more effective marketing strategies, and radically improve your ability to influence others.

Each book also contains one folded 18"x36" poster with illustrations by Xplane.

Learn how neuromarketing is playing an increasingly important role in current and future marketing strategies.

If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to • Brain-friendly product concepts, design, prototypes, and formulation • Highly effective packaging, pricing, advertising, and in-store marketing • Building stronger brands that attract deeper consumer loyalty A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.

Two noted researchers explain scientific evidence that shows why certain experiential and lifestyle factors may promote and maintain cognitive vitality in older adults. Although our physical abilities clearly decline as we age, cognitive decline in healthy old age is neither universal nor inevitable. In Nurturing the Older Brain, Pamela Greenwood and Raja Parasuraman show that scientific research does not support the popular notion of the inexorable and progressive effects of cognitive aging in all older adults. They report that many adults maintain a high level of cognitive function into old age and that certain experiential and lifestyle factors—including education, exercise, diet, and opportunities for new learning—contribute to the preservation of cognitive abilities. Many popular accounts draw similar conclusions and give similar lifestyle advice but lack supporting scientific evidence. Greenwood and Parasuraman offer a comprehensive review of research on cognitive and brain aging. They show that even the aged brain remains capable of plasticity—the ability to adapt to and benefit from experience—and they summarize evidence that brain plasticity is heightened by certain types of cognitive training, by aerobic exercise, and by certain diets. They also report on the somewhat controversial use of estrogen and cognition-enhancing drugs, on environmental adaptations (including "virtual assistants") that help older adults "age in place," and on genetic factors in cognitive aging. The past twenty years of research points to ways that older adults can lead rich and cognitively vital lives. As millions of baby boomers head toward old age, Greenwood and Parasuraman's accessible book could not be more timely.

How to rewire your brain to improve virtually every aspect of your life-based on the latest research in neuroscience and psychology on neuroplasticity and evidence-based practices Not long ago, it was thought that the brain you were born with was the brain you would die with, and that the brain cells you had at birth were the most you would ever possess. Your brain was thought to be “hardwired” to function in predetermined ways. It turns out that's not true. Your brain is not hardwired, it's "softwired" by experience. This book shows you how you can rewire parts of the brain to feel more positive about your life, remain calm during stressful times, and improve your social relationships. Written by a leader in the field of Brain-Based Therapy, it teaches you how to activate the parts of your brain that have been underactivated and calm down those areas that have been hyperactivated so that you feel positive about your life and remain calm during stressful times. You will also learn to improve your memory, boost your mood, have better relationships, and get a good night sleep. Reveals how cutting-edge developments in neuroscience, and evidence-based practices can be used to improve your everyday life Other titles by Dr. Arden include: Brain-Based Therapy-Adult, Brain-Based Therapy-Child, Improving Your Memory For Dummies and Heal Your Anxiety Workbook Dr. Arden is a leader in integrating the new developments in neuroscience with psychotherapy and Director of Training in Mental Health for Kaiser Permanente for the Northern California Region Explaining exciting new developments in neuroscience and their applications to daily living, Rewire Your Brain will guide you through the process of changing your brain so you can change your life and be free of self-imposed limitations.