Accountants have it tough..... and it's getting tougher. They fulfill THE most important function of any business, which is to manage their finances. They have to ensure that they are compliant and help their clients to make better decisions about the future based on what has happened in the past. So you'd think that their clients would be singing their praises, throwing money at them for the great job that they do and bending over backwards to meet their demands. But is that the reality? Not even close. The reality is that accountants are seen as a necessity and their services aren't valued to the extent that they should be. How do I know? Because I've been doing it with brave firms of forward thinking accountants who have been bold enough to acknowledge that the world of accounting has changed; accountants who joined the profession, through wanting to provide value and who are sick of it being reduced to a necessity; accountants who are sick of putting up with crap from clients, and not getting paid enough for a service that's so challenging to deliver. So if you're ready to discover how to solve this problem... let's go.

2021 EDITION: REVISED & UPDATED - More than twice the size & includes the five missing mindset chapters. - You're not running an accountancy firm; you're running a business. But most accountants and bookkeepers don't have a business, they have chaos. You end up doing far more work than you get paid for and you're not valued enough by your clients. Ultimately, you're not getting the rewards you deserve, which include financial rewards, the gift of time, growth, joy and fulfilment, which feels unfair and not why you started this. You wanted to serve and impact your clients to the highest levels and get rewarded for it to. This book will take you on a journey that will challenge some of your most limiting beliefs, remove conflicting thoughts, reveal the blueprint for a successful sales system and give you the unshakeable confidence to do what you now perceive to be hard, to make life so much easier. You will learn: The number one problem that's causing you to be overworked, underpaid, undervalued and how to fix it. Why you really think selling is bad and the two main reasons you continue to give services away for free. The reasons you still struggle to sell, despite everything you've read and been taught.- Why clients really say "no" and it has nothing to do with a lack of money The common objections to your services and how to overcome them, instantly. The step-by-step blueprint for the Effortless Sales System.

Service Equals Sales is about serving others daily, and creating habits of service so that service becomes a character trait - who you are as opposed to what you do. In this book, I will help you create those daily habits of service that will automatically increase your income! Become a creature of good habits, become a creature of serving, and you will begin to see your own product or service in a different way. If you are afraid to sell, then stop trying to sell, learn how to serve your product. In this book, I will replace the word "sell" in most cases with "serve" because that's the magic sauce! Love to SERVE! BE a SERVANT and watch your revenue soar without even trying! I present to you 10 great habits that you can form to become a better servant. Remember, Service Equals Sales!

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

Shows that knowing the principles of selling is a prerequisite for success of any kind, and explains how to put those principles to use. This title includes tools and techniques for mastering persuasion and closing the sale.

Most people wake up and drive to a job that they hate. Think about your five closest friends. Are they happy? Do they live their lives with purpose? Do you? We put on a fake front for what we want people to see and think about us, but the reality is most people aren’t happy. We’re lost. We settle. We aren’t happy with where we are. You can’t be happy if you don’t know your purpose. It’s not possible. You want more but you don’t even know where to start. You know there is more out there. You see others having success and you want it, too; there is nothing wrong with that. You just need help finding your purpose so you can find the success you see all around you. You can be productive, crush your goals, pretend that all the things that you’ve acquired actually mean something…but at the end of the day, if you don’t know your purpose, you’ll always feel like there’s something missing. You’ll know that you’re capable of more and that you’re not living the life you should be. You might be fooling the world, but you’re not fooling the person looking back at you in the mirror. You need to find your actual power source. Your purpose is your source of power. Once you find your purpose it’ll fuel you for life. You’ll do things that you never thought you were capable of. Achieving your purpose will force you to morph into a stronger version of yourself. You’ll have to push through fears, insecurities, and doubts that held you back. But somehow it’ll all feel possible and necessary because you’re purpose-driven now…and that’s the only thing you’ll ever need.

One woman enslaved. Three callous masters. Secrets that could destroy them all ... Kora ran away to start a new life where she was in control of her own destiny and her own body. Instead, she was captured and auctioned to the highest bidders : Three former mercenaries with black hearts. Mace is their leader; ruthless and unforgiving. Kade lives in the shadows and, if his growls are anything to go by, may not be a man at all. And cruel Lucian's only delights seem to be drink and tormenting their new possession until she breaks. And she might. Kora wasn't a slave before and she must keep that secret at all costs. If they learn who she is, she'll be forced to marry a man who scares her far more than her harsh masters. Can she escape these three dangerous Brothers who have begun to show her that there is more to them than their tragic pasts? And if they find out her secrets, can she trust them not to throw her to the wolves? Sold to Serve is the first book in the Dark Brothers Series of dark fantasy 'Why choose' romance. If you like enemies to lovers, deliciously dark antiheroes and your happily ever love stories with bite, you will adore this book by Kyra Alessy. Unlock the first adventure in this amazing series today! Author's Note: This book is for mature audiences. (Also, grammar and spelling is UK English)