Includes a wealth of practical advice on how to reach and influence older Americans in their purchasing decisions. Topics include how to segment the 50+ market; target aging baby boomers; build relationships with older customers; and develop all forms of effective advertising.

Eventually, we all have to think about how we'll pay for a loved one's, or even our own, end-of-life expenses. When you sell final expense insurance, you can provide your clients with the peace of mind that comes with knowing they and their families are prepared for the future. You can also capitalize on a huge opportunity to maximize your book of business and create a generous new income stream! This guide covers the entire insurance sales process, so you'll learn how to: -Prospect for Final Expense life insurance leads or Medicare Supplement leads, and which type of leads to use -Approach leads, and what to say to gain their trust -Overcome the most common objections and concerns seniors have -Present & sell Final Expense life insurance and Medigap plans online, on the phone, or in-person -Organize your day and motivate yourself to reach your maximum potential -Grow your client base by cross-selling and generating referrals -Build an online brand that will foster trust and referrals Whether you're a new agent seeking a primer on selling life insurance or Medicare Supplements, an experienced agent looking to maximize your online brand with insurance marketing tips and strategies, or an agency/IMO/FMO wanting to teach agents how to sell life insurance or Medicare Supplements at a fraction of the cost, this guide is for you!

Go Where the Money Is BOOMERS & SENIORS: Hold over 50% of the nation’s wealth and more of its discretionary spending 46% have net worths exceeding $2-million Hold $1 out of every $2 available to advertisers, marketers, merchants, and service providers This is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it —on just about everything, and more of it, at higher average prices than any other consumers. Covers: What leading-edge boomers and seniors buy and why they buy it: the diversity and amount of their spending will surprise you Opportunities with The Affluent and The Still-Working: while 10,000 retire every day, 72% of boomers plan to keep working past age 65 The power of profiling: learn how to sub-divide this market, develop the profile of your ideal customer within this demographic, and use it profitably The New American Family: 2 and 3 generations under one roof: what does this mean to your business? The 10 best advantages of marketing to boomers and seniors and how to leverage them: Capitalize on conditioned behaviors and imbedded commands How to incorporate the power of…frame of reference, familiarity, classic credibility, fear and stress reduction, aspirations, and ambition in your advertising, marketing, and selling Lessons from and secrets of: AARP, Disney, Playboy, psychics and mentalists, 7-figure income financial advisors, dentists and lawyers, the mattress store with prices starting 6X the national price average, the J. Crew Co., Facebook, Coke vs. Pepsi, and others

Eventually, we all have to think about how we'll pay for a loved one's, or even our own, end-of-life expenses. When you sell final expense insurance, you can provide your clients with the peace of mind that comes with knowing they and their families are prepared for the future. You can also capitalize on a huge opportunity to maximize your book of business and create a generous new income stream! This guide covers the entire insurance sales process, so you'll learn how to: -Prospect for Final Expense life insurance leads or Medicare Supplement leads, and which type of leads to use -Approach leads, and what to say to gain their trust -Overcome the most common objections and concerns seniors have -Present & sell Final Expense life insurance and Medigap plans online, on the phone, or in-person -Organize your day and motivate yourself to reach your maximum potential -Grow your client base by cross-selling and generating referrals -Build an online brand that will foster trust and referrals Whether you're a new agent seeking a primer on selling life insurance or Medicare Supplements, an experienced agent looking to maximize your online brand with insurance marketing tips and strategies, or an agency/IMO/FMO wanting to teach agents how to sell life insurance or Medicare Supplements at a fraction of the cost, this guide is for you!