"For more than a century, Florida has thrived on its image as an exotic playground. The state was an early innovator in tourism marketing, with fun, colorful, evocative print advertisements designed to reinforce the state's selling points: beautiful weather, clear waterways, citrus, and unique man-made attractions." "Selling the Sunshine State is a scrapbook of bygone brochures, postcards, souvenirs, and photos, all designed to lure new guests and residents to the peninsula. Avid Floridiana collector and cultural historian Tim Hollis's personal collection forms the heart of the nearly 500 color images herein. This lovingly assembled book is arranged according to the state's traditional tourism department regions, such as the Miracle Strip, the Big Bend, and the Gold Coast. This fascinating book opens a window to the lost attractions and sometimes shocking appeals made in promotional material created from the 1920s through the 1970s."--BOOK JACKET.

Queering the Redneck Riviera recovers the forgotten and erased history of gay men and lesbians in North Florida, a region often overlooked in the story of the LGBTQ experience in the United States. Jerry Watkins reveals both the challenges these men and women faced in the years following World War II and the essential role they played in making the Emerald Coast a major tourist destination. In a state dedicated to selling an image of itself as a “family-friendly” tropical paradise and in an era of increasing moral panic and repression, queer people were forced to negotiate their identities and their places in society. Watkins re-creates queer life during this period, drawing from sources including newspaper articles, advertising and public relations campaigns, oral history accounts, government documents, and interrogation transcripts from the state’s Johns Committee. He discovers that postwar improvements in transportation infrastructure made it easier for queer people to reach safe spaces to socialize. He uncovers stories of gay and lesbian beach parties, bars, and friendship networks that spanned the South. The book also includes rare photos from the Emma Jones Society, a Pensacola-based group that boldly hosted gatherings and conventions in public places. Illuminating a community that boosted Florida’s emerging tourist economy and helped establish a visible LGBTQ presence in the Sunshine State, Watkins offers new insights about the relationships between sexuality, capitalism, and conservative morality in the second half of the twentieth century.

Producing and Distributing Special Interest Videos is a step-by-step, do-it-yourself guide for successfully producing, selling and marketing videos without a huge financial investment for anyone who has an idea or expertise that they want to showcase in video. Learn how to successfully create and market videos for carefully researched niche markets, for long-term residual income.

"...Chock full of practical ways you can overhaul your approach to branding and customer service. Tony Hartl's tried-and-true list of simple, actionable strategies grew as his took his start-up, Planet Tan, from an enterprise with three locations in Dallas, Texas, to seventeen tanning salons sold for millions of dollars thirteen years later..."--Dust jacket flap.

Chock-full of statistics, recipes, photos, and helpful, fascinating stuff of, from, and about Florida.

Florida is a story of astonishing growth, a state swelling from 500,000 residents at the outset of the 20th century to some 16 million at the end. As recently as mid-century, on the eve of Pearl Harbor, Florida was the smallest state in the South. At the dawn of the millennium, it is the fourth largest in the country, a megastate that was among those introducing new words into the American vernacular: space coast, climate control, growth management, retirement community, theme park, edge cities, shopping mall, boomburbs, beach renourishment, Interstate, and Internet. Land of Sunshine, State of Dreams attempts to understand the firestorm of change that erupted into modern Florida by examining the great social, cultural, and economic forces driving its transformation. Gary Mormino ranges far and wide across the landscape and boundaries of a place that is at once America's southernmost state and the northernmost outpost of the Caribbean. From the capital, Tallahassee--a day's walk from the Georgia border--to Miami--a city distant but tantalizingly close to Cuba and Haiti--Mormino traces the themes of Florida's transformation: the echoes of old Dixie and a vanishing Florida; land booms and tourist empires; revolutions in agriculture, technology, and demographics; the seductions of the beach and the dynamics of a graying population; and the enduring but changing meanings of a dreamstate. Beneath the iconography of popular culture is revealed a complex and complicated social framework that reflects a dizzying passage from New Spain to Old South, New South to Sunbelt.