Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord & Thomas Agency of Chicago, championed all three techniques, helping Lucky Strike Cigarettes, Van Camp's Pork & Beans, and Sunkist Oranges become business successes. His least known but best work was in the political area, where he helped the Republicans gain control of Congress in 1918, and with the election of Warren G. Harding, recapture the White House in 1920. This book covers events leading to Harding's nomination and election and the key role Lasker played in his election. Bringing along the tricks he had used to sell soap, beer, cigarettes, and canned food, Lasker plunged into political advertising, forever changing the way political candidates are publicized.

Shows the role Albert Lasker, well-known for promoting Lucky Strikes, Van Camp's Pork & Beans, and Sunkist Oranges, played in the election of Warren G. Harding, forever changing the way political candidates are publicized.

Life, who shaped not only an industry but also a century

President Nixon's former counsel illuminates another presidency marked by scandal Warren G. Harding may be best known as America's worst president. Scandals plagued him: the Teapot Dome affair, corruption in the Veterans Bureau and the Justice Department, and the posthumous revelation of an extramarital affair. Raised in Marion, Ohio, Harding took hold of the small town's newspaper and turned it into a success. Showing a talent for local politics, he rose quickly to the U.S. Senate. His presidential campaign slogan, "America's present need is not heroics but healing, not nostrums but normalcy," gave voice to a public exhausted by the intense politics following World War I. Once elected, he pushed for legislation limiting the number of immigrants; set high tariffs to relieve the farm crisis after the war; persuaded Congress to adopt unified federal budget creation; and reduced income taxes and the national debt, before dying unexpectedly in 1923. In this wise and compelling biography, John W. Dean—no stranger to controversy himself—recovers the truths and explodes the myths surrounding our twenty-ninth president's tarnished legacy.

Union general, federal judge, presidential contender, and cabinet officer—Walter Q. Gresham of Indiana stands as an enigmatic character in the politics of the Gilded Age, one who never seemed comfortable in the offices he sought. This first scholarly biography not only follows the turns of his career but seeks also to find the roots of his disaffection. Entering politics as a Whig, Gresham shortly turned to help organize the new Republican Party and was a contender for its presidential nomination in the 1880s. But he became popular with labor and with the Populists and closed his political career by serving as secretary of state under Grover Cleveland. In reviewing Gresham's conduct of foreign affairs, Charles W. Calhoun disputes the widely held view that he was an economic expansionist who paved the way for imperialism. Gresham, instead, is seen here as a traditionalist who tried to steer the country away from entanglements abroad. It is this traditionalism that Calhoun finds to be the clue to Gresham's career. Troubled with self-doubt, Gresham, like the Cato of old, sought strength in a return to the republican virtues of the Revolutionary generation. Based on a thorough use of the available resources, this will stand as the definitive biography of an important figure in American political and diplomatic history, and in its portrayal of a man out of step with his times it sheds a different light on the politics of the Gilded Age.

Mix hundreds of millions of dollars in petroleum reserves; rapacious oil barons and crooked politicians; under-the-table payoffs; murder, suicide, and blackmail; White House cronyism; and the excesses of the Jazz Age. The result: the granddaddy of all American political scandals, Teapot Dome. In The Teapot Dome Scandal, acclaimed author Laton McCartney tells the amazing, complex, and at times ribald story of how Big Oil handpicked Warren G. Harding, an obscure Ohio senator, to serve as our twenty-third president. Harding and his so-called “oil cabinet” made it possible for the oilmen to secure vast oil reserves that had been set aside for use by the U.S. Navy. In exchange, the oilmen paid off senior government officials, bribed newspaper publishers, and covered the GOP campaign debt. When news of the scandal finally emerged, the consequences were disastrous for the nation and for the principles in the plot to bilk the taxpayers: Harding’s administration was hamstrung; Americans’ confidence in their government plummeted; Secretary of the Interior Albert Fall was indicted, convicted, and incarcerated; and others implicated in the affair suffered similarly dire fates. Stonewalling by members of Harding’s circle kept a lid on the story–witnesses developed “faulty” memories or fled the country, and important documents went missing–but contemporary records newly made available to McCartney reveal a shocking, revelatory picture of just how far-reaching the affair was, how high the stakes, and how powerful the conspirators. In giving us a gimlet-eyed but endlessly entertaining portrait of the men and women who made a tempest of Teapot Dome, Laton McCartney again displays his gift for faithfully rendering history with the narrative touch of an accomplished novelist.

Veteran political journalist Scott Farris tells the stories of legendary presidential also-rans, from Henry Clay to Stephen Douglas, from William Jennings Bryan to Thomas Dewey, and from Adlai Stevenson to Al Gore. He also includes concise profiles of every major candidate nominated for president who never reached the White House but who helped promote the success of American democracy. Farris explains how Barry Goldwater achieved the party realignment that had eluded FDR, how George McGovern paved the way for Barack Obama, and how Ross Perot changed the way all presidential candidates campaign. There is Al Smith, the first Catholic nominee for president; and Adlai Stevenson, the candidate of the "eggheads" who remains the beau ideal of a liberal statesman. And Farris explores the potential legacies of recent runners-up John Kerry and John McCain. The book also includes compact and evocative portraits of such men as John C. Fremont, the first Republican Party presidential candidate; and General Winfield Scott, whose loss helped guarantee the Union victory in the Civil War. This new edition of Almost President brings the work up-to-date with a section that explores the results and ramifications of the 2012 presidential election.