The relationship between Protestant fundamentalists and mass culture is often considered complex and ambiguous. Selling the Old-Time Religion examines this relationship and shows how the first generation of fundamentalists embraced the modern business and entertainment techniques of marketing, advertising, drama, film, radio, and publishing to spread the gospel. Selectively, and with more sophistication than has been accorded to them, fundamentalists adapted to the consumer society and popular culture with the accompanying values of materialism and immediate gratification, despite the seeming conflict between these values and certain tenets of their religious beliefs. Selling the Old-Time Religion is written by a fundamentalist who is based at the country's foremost fundamentalist institute of higher education. It is a candid and remarkable piece of scholarship that reveals from the inside the movement's first encounters with some of the media methods it now wields with well-documented virtuosity. Carl Abrams draws extensively on sermons, popular journals, and educational archives to reveal the attitudes and actions of the fundamental leadership and the laity. Abrams discusses how fundamentalists' outlook toward contemporary trends and events shifted from aloofness to engagement as they moved inward from the margins of American culture and began to weigh in on the day's issues--from jazz to "flappers"--in large numbers. Fundamentalists in the 1920s and 1930s "were willing to compromise certain traditions that defined the movement, such as premillennialism, holiness, and defense of the faith," Abrams concludes, "but their flexibility with forms of consumption and pleasure strengthened their evangelistic emphasis, perhaps the movement's core." Contrary to the myth of fundamentalism's demise after the Scopes Trial, the movement's uses of mass culture help explain their success in the decades following it. In the end fundamentalists imitated mass culture not to be like the world but to evangelize it.

This book proves there is nothing new under the sun regarding many of our modern religious beliefs. This includes Christianity, and how many of its beliefs could be far older than what we have suspected. It gives a complete run-down of the stellar, lunar, and solar evolution of our religious systems and contains new, long-awaited, exhaustive research on the gods and our beliefs.

Old-Time Religion Embracing Modernist Culture focuses on the founding generation of American fundamentalism in the 1920s and 1930s and their interactions with modernity. While there were culture wars, there was also an embrace. Through a book culture, fostered by liberal Protestants, and thriving periodicals, they strengthened their place in American culture and their adaptation helps explain their resilience in the decades to come. The most significant adaptation to modernist culture was the embrace of the modern, secular university as a model for evangelical higher education. After political battles along sectarian lines in the twenties, fundamentalists learned to compete in a pluralist society. By the thirties they were among the strongest supporters of Jews and began working with Catholics to fight communism. In politics and higher education they encountered issues of race, gender, and class. While opposing higher critics of the Bible, their approaches to texts were in some cases similar: a focus on the original languages, commitment to scholarship, ambiguities about both the role of reason and the interpretation of key doctrines. Several had graduate training, some even in European universities. With their views of end times, they continued innovative approaches to prophetic texts from nineteenth-century dispensationalists. In response to evolution and prophetic texts, in a time-conscious age, they also had innovative ideas about biblical time. Fundamentalists engaged in debate with Freud and, while rejecting his ideas, absorbed elements of psychology. Some understood William James’ effort to accommodate religion and modern ideas. Although rejecting John Dewey’s pragmatism, fundamentalists found value in studying modern philosophy. They tapped a secular, Enlightenment philosophy to defend their supernatural Christianity. Between the wars they even participated in the interest in Nietzsche. Usually dismissed as fractious, they rose above core differences and cooperated among themselves across denominational lines in building organizations. In doing so, they reflected both the ecumenism of the liberal Protestants and the organizational impulse in modern urban, industrial society. This study, the first to focus on the founding generation, also covers a broad spectrum of fundamentalists, from the Northeast, Midwest, the South, and the West Coast, including some often overlooked by other historians

Most forms of religion are best understood in the con- text of their relationship with the surrounding culture. This may be particularly true in the United States. Certainly immigrant Catholicism became Americanized; mainstream Protestantism accommodated itself to the modern world; and Reform Judaism is at home in American society. In Evangelicalism, Richard Kyle explores paradoxical adjustments and transformations in the relationship between conservative Protestant Evangelicalism and contemporary American culture. Evangelicals have resisted many aspects of the modern world, but Kyle focuses on what he considers their romance with popular culture. Kyle sees this as an Americanized Christianity rather than a Christian America, but the two are so intertwined that it is difficult to discern the difference between them. Instead, in what has become a vicious self-serving cycle, Evangelicals have baptized and sanctified secular culture in order to be considered culturally relevant, thus increasing their numbers and success within abundantly populous and populist-driven American society. In doing so, Evangelicalism has become a middle-class movement, one that dominates America's culture, and unabashedly populist. Many Evangelicals view America as God's chosen nation, thus sanctifying American culture, consumerism, and middle-class values. Kyle believes Evangelicals have served themselves well in consciously and deliberately adjusting their faith to popular culture. Yet he also thinks Evangelicals may have compromised themselves and their future in the process, so heavily borrowing from the popular culture that in many respects the Evangelical subculture has become secularism with a light gilding of Christianity. If so, he asks, can Evangelicalism survive its own popularity and reaffirm its religious origins, or will it assimilate and be absorbed into what was once known as the Great American Melting Pot of religions and cultures? Will the Gospel of the American dream ultimately engulf and destroy the Gospel of Evangelical success in America? This thoughtful and thought-provoking volume will interest anyone concerned with the modern-day success of the Evangelical movement in America and the aspirations and fate of its faithful.

Based on the author’s childhood this fictional novel is filled with spirituality and humor and gives the reader a glimpse into the world of a Baptist minister. Set in 1963, Rev. Shepard and his family move to Millington where he has been called to pastor the Great Saints Baptist Church. Millington is a small town that is racially divided by the river that runs through it. The whites occupy the town’s west side, while a community of influential Negroes occupy the east side. During this literary journey, the lives of the church members and townspeople are exposed and we bear witness to an adult world of scandal, secrets, and disgrace. Before he can get settled into his new position, Rev. Shepard is bombarded with the needs of church members. The timid Murlene Combs whose husband has fallen prey to the town whore, Magic, is in serious need of counselling. Other Millingtonites are Rev. Barry Nichols, whose love of himself makes him vulnerable to the temptations of Magic; the Higgins’ who struggle through an old family secret; Billy, the giggly kid who cannot maintain his composure during church; Sadie Green, the church secretary who is always complaining about her corns; the controversial Deacon Chester Hawkins; Smooth, the pimp from The Bottom; and a den of gossiping woman. Love and salvation emanate from the trials and tribulations of the denizens in Millington. While some are redeemed, the damned must pay the price for their sins.

Popular Evangelicalism in American Culture explores the controversies, complexities, and historical development of the evangelical movement in America and its impact on American culture. Evangelicalism is one of the most dynamic and growing religious movements in America and has been both a major force in shaping American society and likewise a group which has resisted aspects of the modern world. Organised thematically this book demonstrates the impact of American culture on popular evangelicalism by exploring the following topics: politics; economics; salvation; millennialism; the megachurch and electronic churches; and popular culture. This accessible and thought-provoking volume will interest anyone concerned with the modern-day success of the Evangelical movement in America.

In this cogent history, Hart unpacks evangelicalism's current reputation by tracing its development over the course of the 20th century. He shows how evangelicals entered the century as full partners in the Protestant denominations and agencies that molded American cultural and intellectual life.