Selling Spirituality shows how spirituality today functions as a powerful commodity in the global marketplace, promising to soothe away the ills of modern life whilst functioning as a silent form of economic, cultural and political restraint.

From Feng Shui to holistic medicine, from aromatherapy candles to yoga weekends, spirituality is big business. It promises to soothe away the angst of modern living and to offer an antidote to shallow materialism. Selling Spirituality is a short, sharp, attack on this fallacy. It shows how spirituality has in fact become a powerful commodity in the global marketplace - a cultural addiction that reflects orthodox politics, curbs self-expression and colonizes Eastern beliefs. Exposing how spirituality has today come to embody the privatization of religion in the modern West, Jeremy Carrette and Richard King reveal the people and brands who profit from this corporate hijack, and explore how spirituality can be reclaimed as a means of resistance to capitalism and its deceptions.

Named one of the best books of the year by The Sunday Times of London, and already a bestseller in England, Noreena Hertz's The Silent Takeover explains how corporations in the age of globalization are changing our lives, our society, and our future -- and are threatening the very basis of our democracy. Of the world's 100 largest economies, fifty-one are now corporations, only forty-nine are nation-states. The sales of General Motors and Ford are greater than the GDP (gross domestic product) of the whole of sub-Saharan Africa, and Wal-Mart now has a turnover higher than the revenues of most of the states of Eastern Europe. Yet few of us are fully aware of the growing dominance of big business: newspapers continue to place news of the actions of governments on the front page, with business news relegated to the inside pages. But do governments really have more influence over our lives than businesses? Do the parties for which we vote have any real freedom of choice in their actions? Already sparking intense debate in England and on the Continent, The Silent Takeover provides a new and startling take on the way we live now and who really governs us. The widely acclaimed young socio-economist Noreena Hertz brilliantly and passionately reveals how corporations across the world manipulate and pressure governments by means both legal and illegal; how protest, be it in the form of the protesters of Seattle and Genoa or the boycotting of genetically altered foods, is often becoming a more effective political weapon than the ballot-box; and how corporations in many parts of the world are taking over from the state responsibility for everything from providing technology for schools to healthcare for the community. While the activities of business, frequently under pressure from the media and the consuming public, can range from the beneficial to the pernicious, neither public protest nor corporate power is in any way democratic. What is the fate of democracy in the world of the silent takeover? The Silent Takeover asks us to recognize the growing contradictions of a world divided between haves and have-nots, of gated communities next to ghettos, of extreme poverty and unbelievable riches. In the face of these unacceptable extremes, Noreena Hertz outlines a new agenda to revitalize politics and renew democracy.

Selling Yoga looks at how modern yoga developed into the self-developmental products and services that are widely consumed across the world today.

Yoga classes and Zen meditation, New-Age retreats and nature mysticism—all are part of an ongoing religious experimentation that has surprisingly deep roots in American history. Tracing out the country’s Transcendentalist and cosmopolitan religious impulses over the last two centuries, Restless Souls explores America’s abiding romance with spirituality as religion’s better half. Now in its second edition, including a new preface, Leigh Eric Schmidt's fascinating book provides a rich account of how this open-road spirituality developed in American culture in the first place as well as a sweeping survey of the liberal religious movements that touted it and ensured its continued vitality.

The Bhagavad Gita: one of three new editions of the books in Eknath Easwaran's Classics of Indian Spirituality series On this path, effort never goes to waste, and there is no failure. Even a little effort towards spiritual awareness will protec...