SELLING RIGHT IN A WORLD OF RETAIL is essentially in two major parts. The first part is a compendium of the “success stories” of some retail business men and women and how they rose to the top. This sets the preparatory stage for proactive and positive attitudes for the main theme which is an encouragement for associates to embrace training as a necessary tool for effective retail business and for the employers to encourage such skill acquisition with the accompanying incentives. The second part of the book outlines the practical applications for the employees as well as the employers. It is geared to the preparation of the employees and the employers strategy and execution. The book emphasizes the need for better skills and sales training for Sales associates. There is a mutual benefit on the side of employers and employees if skills and knowledge are adequately imparted. All companies employing Sales Associates will benefit from improved training which will boost the morale and knowledge of their employees and consequently better performance and productivity of the companies. Employees and associates are to be encouraged to realize that they and their jobs are as important as any other in the entire establishment.

Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.

Explores the coming retail revolution, which will affect retailers of all sizes. The author paints a bold vision of the future, where the very concept of what a store is, how consumers shop and even what retail's core revenue model is, will all be profoundly reinvented, and he illustrates the vast opportunities available for courageous brands and business leaders. With real world examples and insights from industry disruptors

Selling Rights has firmly established itself as the leading guide to all aspects of rights sales and co-publications throughout the world. The seventh edition is substantially updated to illustrate the changes in rights in relation to new technologies and legal developments in the United Kingdom and the rest of the world. This fully revised and updated edition includes: coverage of the full range of potential rights from English-language territorial rights through to serial rights, permissions, rights for the reading-impaired, translation rights, dramatization and documentary rights, electronic and multimedia rights More detailed coverage of Creative Commons and Open Access The aftermath of the Digital Economy Act 2010, the Hooper Report and new UK Statutory Instruments affecting copyright Updated coverage of book fairs The implications of adding e-book rights to print licences A separate chapter on collective licensing via Reproduction Rights Organizations The impact of new electronic hardware (e-readers, tablets, mobile phones) – the distinction between sales and licences the rights implications of acquisitions, mergers and disposals updates on serial rights, including online New appendices listing territories normally sought as exclusive by UK publishers and a glossary of rights specific terms. Selling Rights is an essential reference tool and an accessible and illuminating guide to current and future issues for rights professionals and students of publishing.