This book is called A Love Affair basically for two reasons. The first is that I love medical representatives and wish to empower them to lead fruitful satisfying lives. I have myself worked for seventeen years as a medical representative. This book is the labour of Love and tribute for the medical representatives with whom I have been associated for thirty one years of my life. While rewriting the book for the second time I realised and was amazed by the similarity in the way that a sales persons job must be perused and in the way a young man woos his lady love to persuade her to marry him. In fact the similarities were so wide that the book demanded to be written as A Love Affair. This rewriting of the book made it suitable for all Sales People in addition to the medical representatives, hence the title. The second reason for calling it A Love Affair is the way that the book is written. All the aspects discussed here may be closely related to A Love Affair. Similarities occur that make the understanding of the sales process at once easy and interesting.

Jamie Reidy is the guy who's been there, done that, and walked away with the insider stories. Inside Hard Sell: Now a Major Motion Picture LOVE and OTHER DRUGS, you'll find yourself rooting for Reidy and shocked by the realities of the world that paid his salary. This comedic expose traces Reidy's experiences from Pfizer training to life as the "V-Man," when Reidy became Pfizer's number-one drug rep during the Viagra craze. With equal parts self-confidence and self-mockery, Reidy takes the reader on a hilarious romp through pharma-culture while revealing the controversial side of the drug industry. From viewing a circumcision to gaining a doctor's rapport to providing insight on why doctors choose to prescribe Drug X over Drug Y, and from how to bargain "sigs" and "scripts" to why the Viagra pill is shaped as a diamond, Reidy discloses everything. A witty, behind-the-scenes look at an industry that touches everyone in America with a prescription, Hard Sell uncovers truths about the pharmaceutical industry you'd rather not know and practices you'd like to believe weren't employed. Hard Sell has been adapted into a major motion picture starring Jake Gyllenhaal and Anne Hathaway.

In this hard-hitting indictment of the pharmaceutical industry, Ray Moynihan and Allan Cassels show how drug companies are systematically using their dominating influence in the world of medical science, drug companies are working to widen the very boundaries that define illness. Mild problems are redefined as serious illness, and common complaints are labeled as medical conditions requiring drug treatments. Runny noses are now allergic rhinitis, PMS has become a psychiatric disorder, and hyperactive children have ADD. Selling Sickness reveals how expanding the boundaries of illness and lowering the threshold for treatments is creating millions of new patients and billions in new profits, in turn threatening to bankrupt national healthcare systems all over the world. This Canadian edition includes an introduction placing the issue in a Canadian context and describing why Canadians should be concerned about the problem.

A film archetype as old as film itself, the man-child has been an enduring comedy subject. Classics as diverse as Hail the Conquering Hero (1944) and The Apartment (1960) have used the immature male to drive plots and press the importance of growing up. But he was not born fully formed--it took the shifting social norms of decades to mold the atrocious behavior of the puerile buffoon we know today. The man-child has come under scrutiny in recent years. Prominent writers, including David Denby and A.O. Scott, have criticized the modern comedian behaving in shamelessly childish ways. This book provides a comprehensive examination of the character of the man-child, from Andre Deed, who debuted on screen in 1901, to Seth Rogen. The author discusses changing cultural attitudes about maturity, what it means to be an adult, what it means to be a child and how those things are becoming increasingly confused.

The companion to the Oscar-nominated documentary, an unparalleled look inside Israel’s security establishment. Imagine the following situation: You have just received a tip that six suicide bombers are making their way into the heart of Israel’s major cities, each one to a different city, to set off an explosion in the most crowded centers of population. How far would you go to stop the attack? How would you sleep at night if you failed and one of the six terrorists reached his target and murdered dozens of innocent people? What would you do the next morning to extract your country from this murderous vicious cycle? For six former heads of the Shin Bet (Israel’s internal security service), these were not hypothetical questions, but the realities and tormenting way of life for decades. In The Gatekeepers, which is based on extensive and lengthy interviews conducted to produce the award-winning film of the same name, six former heads of the Shin Bet speak with unprecedented candor on how they handled the toughest and tensest moments of their lives; on matters of life and death; on the missions they were involved in; on the historic opportunities for a better future that were missed by the leaders under whom they served, and the scars each of them bears until this very day. The Gatekeepers is a piercing and cruel self-examination of Israel’s security establishment and of a nation that has lived by its sword for so many years but has lost its faith in its ability to lay it down. Skyhorse Publishing, as well as our Arcade imprint, are proud to publish a broad range of books for readers interested in history--books about World War II, the Third Reich, Hitler and his henchmen, the JFK assassination, conspiracies, the American Civil War, the American Revolution, gladiators, Vikings, ancient Rome, medieval times, the old West, and much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to books on subjects that are sometimes overlooked and to authors whose work might not otherwise find a home.