REMEMBER WHEN eBay USED TO BE A GREAT PLACE FOR SMALL SELLERS TO BECOME BIG SELLERS? Unfortunately, recent changes at eBay have made online auctions less reliable and profitable. So where can you sell when you can’t sell on eBay? Online auctions are the past; fixed-price selling is the future. It’s time to move beyond eBay and first-generation online selling and start Selling Online 2.0. Second generation online selling means migrating from eBay to other online marketplaces, including craigslist, Amazon, and your own e-commerce website. You’ll need to make some new plans, learn some new skills, and change some of the things you do--but you’ll find that there’s more money to be made on your own than relying on traditional eBay online auction sales. Put together a plan to maintain your sales level and profitability--to counteract eBay’s changes Discover how to shift from auction sales to fixed-priced listings on the eBay marketplace Find out if running an eBay Store or selling on Half.com makes sense for your business Learn out how to sell locally on craigslist and other online classifieds sites Discover how to sell fixed-price merchandise on the Amazon marketplace Find out how to launch your own e-commerce website--and promote your online store Learn how to sell products across multiple channels--and manage multichannel conflicts

Your guide to online success! Here's all you need to realize your dreams of turning your handiwork into cash--online! With the popularity of Etsy and Pinterest, serious art and craft buyers and sellers are turning to the online world to buy, sell, and promote beautiful, homemade creations...but where to start? This A-Z guide provides expert advice on building an online presence and getting your creations into the hands of buyers, including: Tips on creating a sound business plan. Techniques for writing effective copy and taking professional-level photographs. Help with creating a comprehensive marketing strategy. Ways to increase sales through online networking and social media. Best practices for accounting, packing, shipping, and customer service. You'll learn about the pros and cons of all the major art and craft sites, as well as tips for creating your own store online. With The Everything Guide to Selling Arts & Crafts Online, your online business can be up and running in no time!

Statistics amply demonstrate that most web owners don't understand the fundamental principles of running and marketing a website. But at a time when your website is rapidly becoming a fundamental sales channel, no business (large or small) can afford to get this wrong for much longer. This practical and sales-oriented book aims to resolve two simple problems most web owners face: how to get a website built well and then how to market the site in order to generate sales. The author presents a non-technical, easy-to-implement blueprint to help any business achieve online sales success. Starting with choosing the right web developer, to understanding the key principles of web marketing, to getting long lasting traffic, to writing compelling online copy, to more advanced marketing strategies and analytics, this book will make a lasting difference to a company's web-based sales.

With over 400,000 sellers on Etsy, how can you make YOUR shop stand out and increase your sales? This is a key question for many crafters and artists who are selling online these days. Now here are all the answers and much more from author and Etsy seller Derrick Sutton. Based on Sutton's self-published guide, and drawn from his practical experience, you will learn how to boost your Etsy sales, attract more customers, and expand your online presence. He shares his proven online sales and marketing knowledge in an easily accessible format, complete with simple actions steps at the end of each chapter. Learn how to completely optimize your Etsy shop, website, or blog, and much more. Some of the topics covered include: -How to design a catchy Etsy banner -How to gain an instant analysis of your shop and where you need to focus your efforts -A crash course on photographing your items and key mistakes to avoid class -Fail-safe copywriting secrets -How to take advantage of Etsy's forums, Treasury, and more -The effective way to use Facebook and Twitter, and why so many people get it wrong A perfect gift for entrepreneurial artists, How to Sell Your Crafts Online offers crafters practical internet marketing techniques from an experienced Etsy seller that will pave the way for a profitable online business! Praise for Derrick Sutton's e-Guide Crafting Success: "This is really a great guide through the mind-boggling thicket of internet selling. It's so easy to follow and straight forward..." --- Etsy seller jenniferwhitmer "I definitely saw a difference in my sales after doing many of the things suggested." --- Etsy seller mishmishmarket "A true wealth of useful information." --- Etsy seller helixelemental "[The steps are] easily presented, so making changes to your shop can be done instantly as you are reading." -- Licky Drake, HappyGoLicky Custom Silver Jewelry "A tremendous amount of information. I learned more from [this book] than from anything I have purchased in five years." --- Etsy seller HandpaintedGifts

This 11th edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations and sales professionals. Reflecting today’s emphasis on analytics and customer experience (CX), this edition focuses on the importance of employing different data-based selling strategies for different customer groups, as well as integrating corporate, business, marketing, and sales-level strategies and plans. Sales Management includes coverage of the current trends and issues in sales management, along with real-world examples from the contemporary business world that are used throughout the text to illuminate chapter discussions. The new 11th edition includes: Emphasis on data-driven decision making, ethics, the use of artificial intelligence, the customer experience, leadership, sales enablement technology, and new communication technologies; Updated end-of-chapter cases with application questions, along with skill-building experiential exercises with discovery investigations and focused role plays, which place students in the role of sales manager; Updated ethical dilemmas for students to practice ethical decision making; Revised ‘Sales Management in Action’ boxes; Multiple vignettes embedded in each chapter featuring sales management professionals and well-known companies discussing key topics from that chapter. This text is core reading for postgraduate, MBA, and executive education students studying sales management. An updated online instructor’s manual with solutions to cases and exercises, a revised test bank, and updated PowerPoints is available to adopters.

If you are in business to sell consumer goods - or you want to be - you should be on Amazon.com. More than 90 million customers shop at Amazon. As its global business booms, Amazon is inviting all sorts of independent sellers - large and small businesses, individuals, and mom-and-pop shops - to sell their merchandise right on Amazon. Whether you're just starting or already in business, you can boost your sales and profits by showing your wares on Amazon, the world's biggest store. Everything you need to start converting your items into cash is in this book by Steve Weber, one of the most successful and highly rated sellers in Amazon history: - How to set up shop on Amazon and generate worldwide sales volume with no up-front cost, risk or advertising. - Run your Amazon store from home, a warehouse or a walk-in store-or outsource everything to Amazon's fulfillment center. - Find bargain inventory; target niche markets for big profits. - Get tax deductions and write-offs for business use of your home. - Use Amazon as a stand-alone business or a lead generator for an existing business. - Pay lower sales commissions on Amazon. - Sell your inventions, crafts or intellectual property on Amazon. - Guard against scammers and rip-off artists. - Automate your business with easy-to-use tools.