Women have made great strides to attain equality in the workforce in recent decades. At the same time, selling skills have become an essential part of daily life at work whether you're in sales, product management, administration or management.

Because You Are A Woman...You HaveWhat It Takes To Make It Big In SalesTake this Quick Quiz -- Who manages more things at once? Who puts more effort into their appearance? Who usually takes care of the details? Who finds it easier to meet new people? Who asks more questions in a conversation? Who is a better listener? Who has more interest in communication skills? Who is more inclined to get involved? Who encourages harmony and agreement? Who has better intuition? Who works with a longer "to do" list? Who enjoys a recap to the day's events? Who is better at keeping in touch with others? If the answer to most of the above questions is YOU, get ready to put all your natural skills to work to outsell sales men ... and succeed on your own terms and talents.men...and succeed on your own terms and talents.

Want to Close The Deal? Want to Make The Sale? Want to Retain More Customers? Are you selling to the dominant economic force in the country?

There are 190 million of them in the U.S. alone. They have $4.4 trillion in collective buying power. They purchase 85% of all products and services, and they influence most of the rest of the purchases. They are responsible for 85% of the checks written. Forty-seven percent of them are stockholders. Who are they? Women.

In Make a Fortune Selling to Women, Connie Podesta combines psychology and sales tactics to create a how-to guide for how to sell to women and how to market to women.

With a lively voice and no-nonsense tone that both men and women will appreciate, Podesta offers specific tips for overcoming the big five Deal Breakers:

1. She doesn't want to play the game
2. She doesn't think the salesperson views her as a legitimate decision maker
3. She doesn't like the salesperson
4. She doesn't trust the salesperson
5. She doesn't think the salesperson is the right person for the job

Riddled with revealing anecdotes, Make a Fortune Selling to Women describes the male and female approach to the buying experience--without being condescending to either gender. And both salesmen and saleswomen will rely on this book to help them secure more sales with women. Discover exactly the right approach when selling to women and use it to close the deal.