Designed for lawyers seeking to improve and strengthen their client relationships, this guide offers strategies for effectively communicating with clients. Top lawyers offer their own strategies for speaking and presenting themselves in a way that pleases clients and cultivates their practice. The importance of empathizing with a client's position is stressed and explained, as is creating a long-term business plan for a practice. How to conduct an efficient meeting, tips for creating an interactive legal presentation, and the ethical issues of selling and marketing a firm are also addressed.

This first volume in the Law Firm Associates Development Series focuses on personal marketing and sales skills, and will cover these topics: building a practice; how to create a personal marketing plan; how to find people within a target market; how to prepare for a prospective client meeting; strategies when meeting with clients; how to ask for business; how to use the end of a matter as a marketing opportunity; how to retain clients; and how to effectively network inside and outside the firm. Both authors currently work as Directors of Business Development in law firms where their responsibilities include extensive in-house coaching and training of attorneys at all levels. In this guidebook, they share their best advice and instruction compiled from their own experience as well as from that of many industry thought leaders.

This Special Report offers a research-based view into the importance of soft skills for modern lawyers and how law firms develop essential soft skills - whether to comply with SRA rules, to lead productive teams, to provide the best service to clients or to grow their practice. This report is the guide to developing the skills needed to get ahead and stay ahead in your legal career.

Effective Communication for Lawyers is an essential guide to communicating in the radically and rapidly changing environment of professional law today. Offering a deep dive into understanding communication as behaviour, as well as practical tools and insights, it connects theory to practice in order to improve client communication, support the current transformation of legal work and prepare readers for future developments and disruptions in the legal professions.

If you want to successfully lead a meeting, make your case before a judge or jury, pitch a new client, counsel a client over the phone, or lecture to an audience of hundreds, you need to communicate with ease, confidence, and style. Foolproof: The Art of Communication for Lawyers and Professionals, written by international communications expert Rebecca Diaz-Bonilla, is a personal laboratory for improving your preparation for any oral communication, achieving vocal success, enhancing body language techniques, and expressing the right emotion. With a new chapter on women and communication, this second edition will help all readers speak with confidence and command the attention of their audience. Some are born with great skills in rhetoric. With practice, those talented few can become amazing. Others are terrified at the idea of speaking in public, and there are strategies to cope with that challenge. And then, there is everyone in between. After working through the advice and exercises in Foolproof, you will walk away more confident, armed with practical tools for developing your communication skills.