Consultant Dundon describes the three components of innovation as creative thinking, strategic thinking, and transformational thinking. She argues that innovation is not restricted to right brainers or to new products and technologies, and that small steps of evolution can be as valuable as great leaps of revolution. Annotation copyrighted by Book News, Inc., Portland, OR

Breakthrough innovation is a prerequisite for success in almost any organization, yet the actual management of innovation has only recently begun to receive the attention it deserves. Here, innovation thought leader Elaine Dundon offers a "how-to" prescription for building creative and strategic innovation skills at all levels of an organization (rather than focusing on decision-making levels only) -- and explains how to produce measurable results that translate directly to the bottom line. Using field-tested concepts and practical examples, and featuring easy-to-apply processes and concrete thinking tools, this straight-talking book provides a broadly applicable guide to innovation -- one that's not limited to a specific industry sector. Today's most comprehensive, one-stop innovation resource, it describes: * The three necessary components of innovation -- creative, strategic, and transformational thinking * Methods for applying innovative thought to existing products, processes, and business models * 90 great innovations and 90 trends to consider

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This Fourth Edition of Principles of Seed Science and Technology, like the fIrst three editions, is written for the advanced undergraduate student or lay person who desires an introduction to the science and technology of seeds. The fIrst nine chapters present the seed as a biological system and cover its origin, development, composition, function (and sometimes nonfunction), performance and ultimate deterioration. The last nine chapters present the fundamentals of how seeds are produced, conditioned, evaluated and distributed in our modern agricultural society. Two new chapters have been added in this fourth edition, one on seed ecology and the second on seed drying. Finally, revisions have been made throughout to reflect changes that have occurred in the seed industry since publication of the Third Edition. Because of the fundamental importance of seeds to both agriculture and to all of society, we have taken great care to present the science and technology of seeds with the respect and feeling this study deserves. We hope that this feeling will be communicated to our readers. Furthermore, we have attempted to present information in a straight-forward, easy-ta-read manner that will be easily understood by students and lay persons alike. Special care has been taken to address both current state-of-the-art as well as future trends in seed technology.