Experience marketing is a simple technique that is behind some of the most innovative ideas in business today, including the i-pod and low cost flights. The authors bring this theory to life through the use of case studies and anecdotes.

A modern-day shaman reflects on her paradigm-shifting near-death experience, offering inspirational advice on how to live fully, richly, and authentically At the age of twenty-three, modern-day shaman and inspirational speaker Anne Bérubé’s life was interrupted by a near-fatal car accident and mystical experience. Trapped in the car, unable to breathe, she had a vision that forever realigned her life’s trajectory. The following years were marked by chronic pain, emotional turmoil, and malaise, through which her journey of introspection and personal transformation would eventually lead to profound insights around self-healing, inner peace, and soul-realization. In her inspirational memoir, Bérubé explores her journey of learning how to prioritize being and feeling in order to experience life richly, fully, and true to her soul’s calling. Bérubé opens her heart and her mind to the universe’s wisdom, providing guidance and comfort to those who feel at the precipice of change and awakening.

A modern-day shaman reflects on her paradigm-shifting near-death experience, offering inspirational advice on how to live fully, richly, and authentically At the age of twenty-three, modern-day shaman and inspirational speaker Anne Bérubé’s life was interrupted by a near-fatal car accident and mystical experience. Trapped in the car, unable to breathe, she had a vision that forever realigned her life’s trajectory. The following years were marked by chronic pain, emotional turmoil, and malaise, through which her journey of introspection and personal transformation would eventually lead to profound insights around self-healing, inner peace, and soul-realization. In her inspirational memoir, Bérubé explores her journey of learning how to prioritize being and feeling in order to experience life richly, fully, and true to her soul’s calling. Bérubé opens her heart and her mind to the universe’s wisdom, providing guidance and comfort to those who feel at the precipice of change and awakening.

Annotation Experience marketing is the method behind some of the best inventions and most innovative ideas in business today, effectively observing the way real people act in real situations. It has produced the Walkman, the iPod, drive-through check-ins, low-cost flights, and even the way NASA teaches safety to astronauts. Traditional market research relies on the use of interviews and focus groups, however, watching customers in shops, at hotels, and on the streets is a faster and more direct way to analyze consumer behavior, as demonstrated in both anecdotal stories and actual case studies. Experience marketing is also the common sense formula by which small business owners and corporation executives alike need only see their customers in action, imagine how they feel, think of better ways to serve them, and act upon them.

Winner of the 2015 Book Prize for the Promotion of Social and Personality Science (Society for Personality and Social Psychology) Why are we sometimes blind to the minds of others, treating them like objects or animals instead? Why do we talk to our cars, or the stars, as if there is a mind that can hear us? Why do we so routinely believe that others think, feel, and want what we do when, in fact, they do not? And why do we think we understand our spouses, family, and friends so much better than we actually do? In this illuminating book, leading social psychologist Nicholas Epley introduces us to what scientists have learned about our ability to understand the most complicated puzzle on the planet—other people—and the surprising mistakes we so routinely make. Mindwise will not turn others into open books, but it will give you the wisdom to revolutionize how you think about them—and yourself.

National Bestseller – More than five million copies sold worldwide! From renowned psychiatrist Dr. David D. Burns, the revolutionary volume that popularized Dr. Aaron T. Beck’s cognitive behavioral therapy (CBT) and has helped millions combat feelings of depression and develop greater self-esteem. Anxiety and depression are the most common mental illnesses in the world, affecting 18% of the U.S. population every year. But for many, the path to recovery seems daunting, endless, or completely out of reach. The good news is that anxiety, guilt, pessimism, procrastination, low self-esteem, and other "black holes" of depression can be alleviated. In Feeling Good, eminent psychiatrist, David D. Burns, M.D., outlines the remarkable, scientifically proven techniques that will immediately lift your spirits and help you develop a positive outlook on life, enabling you to: Nip negative feelings in the bud Recognize what causes your mood swings Deal with guilt Handle hostility and criticism Overcome addiction to love and approval Build self-esteem Feel good every day This groundbreaking, life-changing book has helped millions overcome negative thoughts and discover joy in their daily lives. You owe it to yourself to FEEL GOOD! "I would personally evaluate David Burns' Feeling Good as one of the most significant books to come out of the last third of the Twentieth Century."—Dr. David F. Maas, Professor of English, Ambassador University

Cartoonist Ellen Forney explores the relationship between “crazy” and “creative” in this graphic memoir of her bipolar disorder, woven with stories of famous bipolar artists and writers. Shortly before her thirtieth birthday, Forney was diagnosed with bipolar disorder. Flagrantly manic and terrified that medications would cause her to lose creativity, she began a years-long struggle to find mental stability while retaining her passions and creativity. Searching to make sense of the popular concept of the crazy artist, she finds inspiration from the lives and work of other artists and writers who suffered from mood disorders, including Vincent van Gogh, Georgia O’Keeffe, William Styron, and Sylvia Plath. She also researches the clinical aspects of bipolar disorder, including the strengths and limitations of various treatments and medications, and what studies tell us about the conundrum of attempting to “cure” an otherwise brilliant mind. Darkly funny and intensely personal, Forney’s memoir provides a visceral glimpse into the effects of a mood disorder on an artist’s work, as she shares her own story through bold black-and-white images and evocative prose.