This volume unites various contributions reflecting the intellectual interests exhibited by Professor Herman Parret (Institute of Philosophy, Leuven), who has continued to observe, and often critically assess, ongoing developments in pragmatics throughout his career. In fact, Parret's contributions to philosophical and empirical/linguistic pragmatics present substantive proposals in the epistemics of communication, while simultaneously offering meta-comments on the ideological premises of extant pragmatic analyses. In a lengthy introduction, an overview is provided of his achievements in promoting an integrated, “maximalist” pragmatics, as well as of the links between his own work in philosophy of language and in semiotics and aesthetics. The remaining 12 essays address relevant pragmatic themes or look into the relation between pragmatics and neighboring disciplines. They deal with grammatical deixis (Brisard, Ikegami) and mood (van der Auwera & Schalley), performativity (Harnish, Holdcroft), speech-act types and their praxeological dimensions (Roulet, Van Overbeke), Wittgensteinian language games (Marques, Parisi), cultural and intercultural identities (Vandenabeele, Verschueren), and the visual arts (Wildgen).

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This book analyses and describes Speech and Thought Presentation (S&TP) in French from a broad theoretical perspective, building bridges between linguistic, stylistic and narratological frameworks that have until now been developed separately. It combines the French théorie de l'énonciation and different Anglo-Saxon approaches of reported discourse into a harmonious whole, in order to create a new and exciting paradigm for our conception of S&TP strategies. Basing its findings on actual corpora and going beyond the canonical categories of reported discourse, it shows that the study of S&TP strategies is essential to our understanding of phenomena as diverse as the evolution and categorization of literary genres, the production and staging of 'orality' in literature, the various conceptualizations of the notion of 'Truth' in fiction and non-fiction, the expression of points of view in narrative, the structuring of rhetorical strategies and the construction of the 'Self' versus the representation of the 'Other' in discourse.

This book belongs to the rapidly growing field of historical pragmatics. More specifically, it aims to lend definition to the area of historical sociopragmatics. It seeks to enhance our understanding of the language of the historical courtroom by documenting changes to the discursive roles of the most active participant groups of the English courtroom (e.g. the judges, lawyers, witnesses and defendants) in the period 1640–1760. Although the primary focus is on questions and answers, this book also analyses the use of eliciting and non-eliciting devices (e.g. requests and commands) as a means of demonstrating similarities and differences over time. Particular strengths of this work include the study of different types of trial, making the results potentially more representative of the courtroom in general, and the innovative discourse analytic approach, which blends corpus methodology and sociopragmatic analysis, thereby enabling the quantitative analysis of functional phenomena.

Taboos are much more than just a synonym of 'forbidden'. Proof of the concept's complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows why and how that happens, using print and television ads to exemplify (a) the elaborate strategies used by ads for certain products to cleverly hide the taboo inherent to them, and (b) the deliberate recourse to taboo references in ads for products that do not present any taboo connotation. The linguistic analysis undertaken takes into account the different modes (verbal language, music, sound effects, moving and static images) that convey meaning in ads. Taboo is very often conveyed or disguised through one of the channels while the others play the opposite role, thus achieving a balance that prevents the ad from being too obscure to be understood or too daring for the general public to accept it. For this comprehensive approach, concepts are drawn from different disciplines: textual and semiotic analysis from linguistics, theories of taboo from anthropology, and background to advertising from media studies.

Writing is crucial to the academic world. It is the main mode of communication among scientists and scholars and also a means for students for obtaining their degrees. The papers in this volume highlight the intercultural, generic and textual complexities of academic writing. Comparisons are made between various traditions of academic writing in different cultures and contexts and the studies combine linguistic analyses with analyses of the social settings in which academic writing takes place and is acquired. The common denominator for the papers is writing in English and attention is given to native-English writers’ and non-native writers’ problems in different disciplines. The articles in the book introduce a variety of methodological approaches for analyses and search for better teaching methods and ways of improving the syllabi of writing curricula. The book as a whole illustrates how linguists strive for new research methods and practical applications in applied linguistics.