Secrets of Power Persuasion for Salespeople, now available in paperback as well as hardcover, is a powerful, easy-to-read book that delivers scores of proven, effective methods and techniques you can use immediately to achieve the power and influence over buyers you desire. This book helps you master the art of persuasion, in turn helping your sales and profits grow.

Learn the proven success secrets that get other people to see things your way without threats, without bribes, and without manipulation. Secrets of Power Persuasion is the most comprehensive how-to book ever published on the art of how to get what you want from other people. It is required reading for salespeople, managers, marketing specialists, politicians, parents . . . virtually everyone! Discover: • 8 Magic Keys That Control People • How to Use Humor to Control Others • 15 Proven Effective Ways to Make People Believe You • The Secret to Remembering Names and Faces • How to Bring Them to Their Knees with Time Pressure • 8 Ways to Persuade the Angry Person • 7 Ways to Get Uncooperative People on Your Side • 8 Verbal Persuasion Ploys • 12 Ways to Develop a Powerful Charisma

In this revised and updated paperback edition, master negotiator Roger Dawson gives salespeople an arsenal of tools that can be implemented easily and immediately to enable a quantum leap in sales.