Metadata such as the hashtag is an important dimension of social media communication. Despite its important role in practices such as curating, tagging, and searching content, there has been little research into how meanings are made with social metadata. This book considers how hashtags have expanded their reach from an information-locating resource to an interpersonal resource for coordinating social relationships and expressing solidarity, affinity, and affiliation. It adopts a social semiotic perspective to investigate the communicative functions of hashtags in relation to both language and images. This book is a follow up to Zappavigna's 2012 model of ambient affiliation, providing an extended analytical framework for exploring how affiliation occurs, bond by bond, in online discourse. It focuses in particular on the communing function of hashtags in metacommentary and ridicule, using recent Twitter discourse about US President Donald Trump as a case study. It is essential reading for researchers as well as undergraduates studying social media on any academic course.

Metadata such as the hashtag is an important dimension of social media communication. Despite its important role in practices such as curating, tagging, and searching content, there has been little research into how meanings are made with social metadata. This book considers how hashtags have expanded their reach from an information-locating resource to an interpersonal resource for coordinating social relationships and expressing solidarity, affinity, and affiliation. It adopts a social semiotic perspective to investigate the communicative functions of hashtags in relation to both language and images. This book is a follow up to Zappavigna's 2012 model of ambient affiliation, providing an extended analytical framework for exploring how affiliation occurs, bond by bond, in online discourse. It focuses in particular on the communing function of hashtags in metacommentary and ridicule, using recent Twitter discourse about US President Donald Trump as a case study. It is essential reading for researchers as well as undergraduates studying social media on any academic course.

Examination of the effects of social media innovations on electronically mediated discourse, focusing on interaction.

This timely book examines the growing importance of hashtags both in online culture and within our digital society. Conducting a comparative analysis of legal strategies within the EU, Germany, and the United States, it aims to ascertain whether a fair balance currently exists between freedom of expression and competition in the treatment of hashtags as trade marks.

Introducing the key questions and challenges faced by the researcher of digital discourse, this book provides an overview of the different methodological dimensions associated with this type of research. Bringing together a team of experts, chapters guide students and novice researchers through how to conduct rigorous, accurate, and ethical research with data from a wide range of online platforms, including Facebook, Instagram, Twitter, YouTube, and online dating apps. Research Methods for Digital Discourse Analysis focuses on the key issues that any digital discourse analyst must consider, before tackling more specific topics and approaches, including how to work with multilingual or multimodal data. Emphasizing concrete, practical advice and illustrated with plentiful examples from research studies, each chapter introduces a new research dimension for consideration, briefly exploring how other discourse analysts have approached the topic before using an in-depth case study to highlight the main challenges and provide guidance on methodological decision-making. Supported by a range of pedagogical tools, including discussion questions and annotated further-reading lists, this book is an essential resource for students and any researcher new to analyzing digital discourse.

Ten years after the publication of the foundational edited collection Folklore and the Internet, Andrew Peck and Trevor J. Blank bring an essential update of scholarship to the study of digital folklore, Folklore and Social Media. A unique virtual, hybridized platform for human communication, social media is more dynamic, ubiquitous, and nuanced than the internet ever was by itself, and the majority of Americans use it to access and interact with digital source materials in more advanced and robust ways. This book features twelve chapters ranging in topics from legend transmission and fake news to case studies of memes, joke cycles, and Twitter hashtag campaigns and offers fresh insights on digital heritage and web archiving. The editors and contributors take both the “digital” and “folklore” elements seriously because social media fundamentally changes folk practices in new, though often invisible, ways. Social media platforms encourage hybrid performances that appear informal and ordinary while also offering significant space to obfuscate backstage behaviors through editing and retakes. The result is that expression online becomes increasingly reminiscent of traditional forms of face-to-face interaction, while also hiding its fundamental differences. Folklore and Social Media demonstrates various ways to refine methods and analyses in order to develop a better understanding of the informal and traditional dynamics that define an era of folklore and social media. It is an invaluable addition to the literature on digital folklore scholarship that will be of interest to students and scholars alike. Contributors: Sheila Bock, Peter M. Broadwell, Bill Ellis, Jeana Jorgensen, Liisi Laineste, John Laudun, Linda J. Lee, Lynne S. McNeill, Ryan M. Milner, Whitney Phillips, Vwani Roychowdhury, Timothy R. Tangherlini, Tok Thompson, Elizabeth Tucker, Kristiana Willsey

An essential reference to contemporary discourse studies, this handbook offers a rigorous and systematic overview of the field, covering the key methods, research topics and new directions. Fully updated and revised throughout to take account of developments over the last decade, in particular the innovations in digital communication and new media, this second edition features: · New coverage of the discourse of media, multimedia, social media, politeness, ageing and English as lingua franca · Updated coverage across all chapters, including conversation analysis, spoken discourse, news discourse, intercultural communication, computer mediated communication and identity · An expanded glossary of key terms Identifying and describing the central concepts and theories associated with discourse and its main branches of study, The Bloomsbury Handbook of Discourse Analysis makes a sustained and compelling argument concerning the nature and influence of discourse and is an essential resource for anyone interested in the field.