Aquaculture Marketing Handbook

Aquaculture Marketing Handbook
Title Aquaculture Marketing Handbook PDF eBook
Author Carole R. Engle
Publisher John Wiley & Sons
Pages 286
Release 2008-02-15
Genre Technology & Engineering
ISBN 0470276436

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Markets, marketing, and trade have become ever more important to growing aquaculture industries worldwide. The diversity and idiosyncrasies of the aquaculture and seafood markets call for understanding information that is unique to these markets. Presenting fundamental principles of marketing and economics from a user-friendly, how-to perspective, the Aquaculture Marketing Handbook will provide the reader with the tools necessary to evaluate and adapt to changing market conditions. The Aquaculture Marketing Handbook provides the reader with a broad base of information regarding aquaculture economics, markets, and marketing. In addition, this volume also contains an extensive annotated bibliography and webliography that provide descriptions to key additional sources of information. Written by authors with vast international aquaculture marketing experience, the Aquaculture Marketing Handbook is an important introduction to aquaculture marketing for those interested in aquaculture and those new to the professional field. The body of knowledge presented in this book will also make it a valuable reference for even the most experienced aquaculture professional.

Seafood and Aquaculture Marketing Handbook

Seafood and Aquaculture Marketing Handbook
Title Seafood and Aquaculture Marketing Handbook PDF eBook
Author Carole R. Engle
Publisher John Wiley & Sons
Pages 416
Release 2016-07-29
Genre Technology & Engineering
ISBN 1118859243

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Aquaculture, the farming of aquatic animals and plants, and other seafood businesses continue to grow rapidly around the world. However, many of these businesses fail due to the lack of sufficient attention to marketing. The Seafood and Aquaculture Marketing Handbook provides the reader with a comprehensive, yet user-friendly presentation of key concepts and tools necessary for aquaculture and seafood businesses to evaluate and adapt to changing market conditions. Markets for aquaculture and seafood products are diverse, dynamic, and complex. The Seafood and Aquaculture Marketing Handbook presents fundamental principles of marketing, specific discussion of aquaculture and seafood market channels and supply chains from around the world, and builds towards a step-by-step approach to strategic market planning for successful aquaculture and seafood businesses. This book is an essential reference for all aquaculture and seafood businesses as well as students of aquaculture. The volume contains a series of synopses of specific markets, an extensive annotated bibliography, and webliography for additional sources of information. Written by authors with vast experience in international marketing of aquaculture and seafood products, this volume is a valuable source of guidance for those seeking to identify profitable markets for their aquaculture and seafood products.

Seafood and Aquaculture Marketing Handbook

Seafood and Aquaculture Marketing Handbook
Title Seafood and Aquaculture Marketing Handbook PDF eBook
Author Carole R. Engle
Publisher John Wiley & Sons
Pages 421
Release 2016-09-26
Genre Technology & Engineering
ISBN 1118845501

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Aquaculture, the farming of aquatic animals and plants, and other seafood businesses continue to grow rapidly around the world. However, many of these businesses fail due to the lack of sufficient attention to marketing. The Seafood and Aquaculture Marketing Handbook provides the reader with a comprehensive, yet user-friendly presentation of key concepts and tools necessary for aquaculture and seafood businesses to evaluate and adapt to changing market conditions. Markets for aquaculture and seafood products are diverse, dynamic, and complex. The Seafood and Aquaculture Marketing Handbook presents fundamental principles of marketing, specific discussion of aquaculture and seafood market channels and supply chains from around the world, and builds towards a step-by-step approach to strategic market planning for successful aquaculture and seafood businesses. This book is an essential reference for all aquaculture and seafood businesses as well as students of aquaculture. The volume contains a series of synopses of specific markets, an extensive annotated bibliography, and webliography for additional sources of information. Written by authors with vast experience in international marketing of aquaculture and seafood products, this volume is a valuable source of guidance for those seeking to identify profitable markets for their aquaculture and seafood products.

Seafood and Aquaculture Marketing Handbook

Seafood and Aquaculture Marketing Handbook
Title Seafood and Aquaculture Marketing Handbook PDF eBook
Author Carole Ruth Engle
Publisher
Pages 468
Release 2017
Genre Aquaculture
ISBN 9781787851047

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Fishermen's Direct Marketing Manual

Fishermen's Direct Marketing Manual
Title Fishermen's Direct Marketing Manual PDF eBook
Author Terry Lee Johnson
Publisher
Pages 92
Release 2007
Genre Direct marketing
ISBN

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Molluscan Shellfish Aquaculture: A Practical Guide

Molluscan Shellfish Aquaculture: A Practical Guide
Title Molluscan Shellfish Aquaculture: A Practical Guide PDF eBook
Author Sandra Shumway
Publisher 5m Books Ltd
Pages 740
Release 2021-06-30
Genre Technology & Engineering
ISBN 1789181461

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Molluscan Shellfish Aquaculture is a useable manual for all those interested in an up-to-date introduction to the field. Each of the major cultured species of commercial importance is covered, providing cutting-edge information of practical use to all those involved in shellfish aquaculture. The book’s editor and chapter authors are among the most widely known and respected authorities working in the industry and academia. Species covered include mussels, clams, oysters (including pearl oysters), scallops, cephalopods, abalone and gastropods. Molluscan Shellfish Aquaculture contains a huge wealth of information of great use for personnel working in the industry, with chapters covering site selection, hatchery construction, disease, biofouling, best management practice and certification. 5m Books

Aquaculture Businesses: A Practical Guide to Economics and Marketing

Aquaculture Businesses: A Practical Guide to Economics and Marketing
Title Aquaculture Businesses: A Practical Guide to Economics and Marketing PDF eBook
Author Carole Engle
Publisher 5m Books Ltd
Pages 243
Release 2020-02-29
Genre Technology & Engineering
ISBN 1789181151

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This exciting new book provides practical guidance and advice for individuals who are seeking to manage and develop a successful aquaculture business. Starting with an overview of the types of challenges faced by managers of aquaculture businesses, the book then presents and contrasts the differences in challenges faced by new, start-up businesses and those that have been in business for many years. The book includes step-by-step guidance on how to find key markets, locate customers and determine their preferences, how to develop estimates of capital requirements for land, construction of buildings and production facilities, and to purchase equipment. Guidance is given to the reader on practical aspects of developing a financing plan, including the key financial statements that show early indication of potential problems. Comprehensive coverage is also provided of the various types of permits and regulations, as well as the magnitude of costs and delays that can occur for an aquaculture business to be in compliance. Finally, advice is given on keeping an eye on emerging trends, signs of changing consumer preferences and demand, and external threats and opportunities. Written by Carole Engle, known and respected worldwide, Aquaculture Businesses is an essential internationally-applicable resource for aquaculture entrepreneurs and business men and women who are the management-level decision makers for new start-up businesses, as well as for existing businesses that need to continue to grow and change with market dynamics. All aquaculture farm owners, and suppliers to the industry, should have this excellent resource to hand. Libraries in all universities and research establishments where aquaculture, business studies, economics or marketing are studied and taught should have copies of this book on their shelves. 5m Books