A new and thoroughly revised edition of marketing and positioning genius Mark Levy, which helps readers unleash their inner creativity, problem solving skills, while also generating content. This is The Artist's Way for business people and social media people. Accidental Genius uses a similar methodology of freewriting to create business plan, find solutions, and generate new content. Over 10,000 of the original edition sold.

Investigates the art of reading by examining each aspect of reading, problems encountered, and tells how to combat them.

"The Tenth Muse" sings to both sexes of desire, rapture, and sorrow. This concise collection of the ancient Greek poet's surviving works was assembled and translated by a distinguished classicist.

Galápagos giant tortoises are fascinating—and endangered. They live only on the Galápagos Islands, a chain of volcanic islands in the Pacific Ocean off the coast of Ecuador. These tortoises face threats from the humans who live on—and visit—the islands, as well as from Earth's warming climate. Join author Kate Messner on an a journey to the Galápagos Islands to see these incredible creatures up close and discover how cutting-edge technology is helping scientists to study and protect them.

In The Second Self, Sherry Turkle looks at the computer not as a "tool," but as part of our social and psychological lives; she looks beyond how we use computer games and spreadsheets to explore how the computer affects our awareness of ourselves, of one another, and of our relationship with the world. "Technology," she writes, "catalyzes changes not only in what we do but in how we think." First published in 1984, The Second Self is still essential reading as a primer in the psychology of computation. This twentieth anniversary edition allows us to reconsider two decades of computer culture-to (re)experience what was and is most novel in our new media culture and to view our own contemporary relationship with technology with fresh eyes. Turkle frames this classic work with a new introduction, a new epilogue, and extensive notes added to the original text. Turkle talks to children, college students, engineers, AI scientists, hackers, and personal computer owners-people confronting machines that seem to think and at the same time suggest a new way for us to think-about human thought, emotion, memory, and understanding. Her interviews reveal that we experience computers as being on the border between inanimate and animate, as both an extension of the self and part of the external world. Their special place betwixt and between traditional categories is part of what makes them compelling and evocative. In the introduction to this edition, Turkle quotes a PDA user as saying, "When my Palm crashed, it was like a death. I thought I had lost my mind." Why we think of the workings of a machine in psychological terms-how this happens, and what it means for all of us-is the ever more timely subject of The Second Self. Book jacket.

Private writing enables businesspeople to get at their best, most creative, most practical thinking. Levy advocates writing without concern for grammar, punctuation, or style to achieve expressions of pure thought. He urges readers to write quickly on the theory that fast is honest.