Real You Incorporated empowers women entrepreneurs. The book provides insights for women on how to discover and love their personal brand, and how to bring it into the market as a real business—unique and different. In the first section of the book, Find It Within You, readers will learn how to express internal personality, passions and essence to define the internal brand. In the second section, The Competitive Advantage, readers learn how to extend the internal message into the world—to their partners, employees and ultimately their customers. Part branding—the author is a nationally known marketing expert—and part business inspiration, Real You Incorporated includes case studies of real women entrepreneurs from a variety of industries: manufacturing, retail, restaurants, real estate, publishing and many more. Their stories bring the book to life, adding inspiration and role models. The book also includes a visualization tool in the form of a chart that women entrepreneurs can complete and keep with them, to remind them of their Real You, no matter what phase their business is in.

For renters who dream of becoming home owners, this comprehensive guide shows each phase of the home buying process in a simple step-by-step manual.

Demystifies the process of home buying for women, discussing every stage from determining desirable qualities in a potential home to burglary protection.

Negative self-image. Fantasy-induced overspending. Marital tension. A new kind of airbrushed concoction is wreaking havoc on homes and psyches, and Sarah Welch and Alicia Rockmore have a name for it: org porn. It’s in magazines, coffee table books, advertisements, and TV shows, promoting a perfect — and entirely imaginary — world in which everything is always pristine, serene, and flawlessly organized. Pretty Neat is a handbook that embraces the chaotic reality that lies beneath org porn’s glossy veneer, offering pithy anecdotes and candid advice from experts and real women alike on tackling organizational inertia. Funny, irreverent, entertaining, and helpful, the book covers all facets of clutter-control, from tried-and-true tips for conquering to-do lists and wrangling family schedules to ideas on excavating inboxes, eliminating excuses, and delegating housework. Most importantly, Pretty Neat insists that women need to stop holding themselves to impossibly high standards, and focus instead on defining their own, realistic organizational goals. Full of engaging examples from everyday women, Pretty Neat offers readers unorthodox, surprisingly simple methods to reduce their org porn–fueled stress, insisting that perfection is impossible — and unnecessary — in this messy, unpredictable world called real life.