Calling all developers and consultants: build the best SAP CRM system you can with this essential, one-stop guide!

Now you can proactively avoid administration problems with CRM Middleware - whether they be performance losses or even complete system freezes - using this comprehensive book, based on the extensive experience of SAP Active Global Support. You'll learn the basics of data processing in the Middleware (input processing, validation, output processing) and get concrete troubleshooting advice. Plus, uncover a vast array of optimization options for all critical parts of the Middleware, as well as practical instruction on how to avoid system freezes and on how to handle those freezes once they've occurred. Based on CRM Release 5.0, this book is also highly useful for those still working with the older Release 4.0. In addition, wherever possible, the authors also provide you with sneak previews of the upcoming release 6.0 as well. Highlights Include: * Input processing and validation * Output processing * BDoc modelling and storage * Groupware integration * Exchanging your own data * Replication & Realignment * XML * Reorganizing the Middleware * Mass changes * Roadmaps for analyzing the Middleware

Master the business processes and configuration for SAP Customer Relationship Management! This guide offers the details you need about key SAP CRM functionality and customization. Understand the key SAP CRM business processes and then configure the system for marketing, sales, and service. From master data to middleware to the web UI, get the answers you need to tailor SAP CRM for your own requirements.

In today's competitive business environment, most companies realize that the better they can manage their customer relationships, the more successful they will become. Customer Relationship Management (CRM) software systems are key tools for companies to manage the customer-facing processes of their businesses. However, many companies have resisted implementing this most critical customer-oriented application due in large part to the lack of a single-point resource on implementing a CRM system. This book attempts to fill that gap. Implementing SAP® CRM will help technologists and managers come to grips with the vision, concept, and technology of CRM. It begins by laying out the groundwork for understanding CRM. It explains the concept and context of CRM and the tangible business benefits of CRM adoption. Demonstrating a professional approach to the evaluation and selection of SAP, it details the critical success factors (CSFs), patterns, and anti-patterns of a successful SAP CRM implementation. CRM implementations can add significant benefit to the company’s bottom line only if the company first transforms itself into a customer-centric and customer-responsive enterprise. This book explains what it means to be a customer-centric and responsive enterprise, and provides a framework for business operations based on customer relationships, rather than the traditional four Ps (product, positioning, price, promotion). It further spells out business process reengineering (BPR) strategies to configure internal business processes and operations with SAP CRM to improve customer-facing strategies, services, and relationships.

Its a fact: companies that lose their customers undivided attention and sight of their customers needs will lose those customers. SAP CRM provides you with the tools you need to attract and retain quality customers. Whether youre new to SAP or need to brush up on SAP CRM, this book will explain the core areas of CRM in an easy-to-understand manner. Youll understand what SAP CRM is, how it can improve your relationship with your customers, and how it can enhance cost effectiveness while improving profitability. Supported by customer case studies and practical insight, youll see the benefits that SAP CRM offers in the real world.

Do you want to utilize the new CRM user interface in the best possible way? This comprehensive guide, suitable for SAP CRM 2007 and SAP CRM 7.0, explains everything that you need to know about the CRM Web Client: the architecture of the UI framework, the Customizing options (roles, navigation, portal integration, and much more), as well as all options that are available for customer-specific extensions through programming. Readers quickly discover the critical modeling tools, such as the Easy Enhancement Workbench (EEWB) and the UI Configuration Tool. Then, explore all options for adapting the header, navigation, and work area without any development effort.The authors provide an in-depth look at the individual components of views, windows, and controllers, and deliver priceless tips on context binding, model integration, navigation and more. You'll learn about development and extension of UI components, the usage of the Business Object Layer (BOL), and the extension of the GenIL object model, as well as the modeling and usage of web services for the integration of Office applications.What's more, you'll also find comprehensive real-life examples to provide you with additional support for your daily project tasks.

This is a must-have resource for anyone interested in learning how to optimize and maximize the SAP CRM Interaction Center. You'll discover what the SAP CRM Interaction Center is, and learn how to maximize it through customization and enhancement. Each chapter describes specific functions, explains why they are useful, and then demonstrates how to use and customize them. Topics covered include Computer Telephony Integration and Multi-Channel Integration, the different types of Interaction Centers, IC Marketing, IC Service, Shared Services Center, Telesales, and much more. You'll also learn about customer success stories and SAP's current and future plans. This book is up to date for CRM 2007, but also provides useful information for all versions of the IC, including tips and suggestions on why it is beneficial to upgrade. Whether you're a newcomer to SAP CRM and need an introduction to the Interaction Center, or you're a current SAP CRM IC user who wants to know what's new and find out how to customize your options, this book will give you the answers you need.