A playbook that empowers sales managers to think like CEOs and act like entrepreneurs At Salesforce.com, Elay Cohen created and executed the sales productivity programs that accelerated the company’s growth to a $3 billion–plus enterprise. The innovation delivered over these years by Elay and his team resulted in unprecedented sales productivity excellence. Based on that experience, Elay embarked on a journey to help every company in the world grow like Salesforce.com. After working with many organizations and further reflecting on his time at Salesforce.com, it became apparent that one key player was best positioned to accelerate growth in organizations: the first-line sales manager. Empowering sales managers to own and execute their own sales programs, as entrepreneurs would, became the focus of this book and his technology company. First-line sales managers are the backbone of every sales organization. They make it happen. They’re where the rubber meets the road in pipeline generation, revenue growth, and customer success. These sales managers serve as the voice of salespeople to organizations, and as the organizational voice back to salespeople. In this accessible guide, Cohen shares how sales managers can build an inspired, engaged team, equipping them with the tools they need to drive up sales productivity and grow the business. He reveals, among many other lessons, how you can nurture a winning sales culture; build world-class training programs that encourage salespeople to learn from each other; and execute sales processes, playbooks, and deals in a way that gives your salespeople the winning edge.

Stay ahead of the sales evolution with a more efficient approach to everything Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar. You’ll walk through the entire sales process from start to finish, learning critical hacks every step of the way. Find and capture your lowest-hanging fruit at the top of the funnel, build massive lead lists using ICP and TAM, utilize multiple prospecting strategies, perfect your follow-ups, nurture leads, outsource where advantageous, and much more. Build, refine, and enhance your pipeline over time, close deals faster, and use the right tools for the job—this book is your roadmap to fast and efficient revenue growth. Without a reliable process, you’re disjointed, disorganized, and ultimately, underperforming. Whether you’re building a sales process from scratch or looking to become your company’s rock star, this book shows you how to make it happen. Identify your Ideal Customer and your Total Addressable Market Build massive lead lists and properly target your campaigns Learn effective hacks for messaging and social media outreach Overcome customer objections before they happen The economy is evolving, the customer is evolving, and sales itself is evolving. Forty percent of the Fortune 500 from the year 2000 were absent from the Fortune 500 in the year 2015, precisely because they failed to evolve. Today’s sales environment is very much a “keep up or get left behind” paradigm, but you need to do better to excel. Hacking Sales shows you how to get ahead of everyone else with focused effort and the most effective approach to modern sales.

Put buyer experience and selling resources front-and-center to boost revenue Sales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches for implementation alongside expert advice. In clarifying the sales enablement space and defining its practices, this invaluable guidance covers training, content, and coaching using a holistic approach that ensures optimal implementation with measureable results. Case studies show how enablement is used effectively in real-world companies, and highlight the essential steps leaders must take to achieve their desired sales results. Smarter buyers require smarter selling, and organizations who have implemented enablement programs attain revenue goals at a rate more than eight percent higher than those that do not. This book provides a 101 guide to sales enablement for any sales professional wanting to enhance sales and boost revenue in an era of consumer choice. Understand sales enablement and what it can do for your company Implement enablement using techniques that ensure sustainable, measureable performance impact Adopt proven best practices through step-by-step advice from experts Examine case studies that illustrate successful implementation and the impact of sales enablement on revenue Consumers are smarter, more connected, and more educated than ever before. Traditional sales strategies are falling by the wayside, becoming increasingly less effective amidst the current economic landscape. Companies who thrive in this sort of climate know how to speak to the customer in their own terms, and sales enablement keeps the customer front-and-center by providing sales people with the resources buyers want. Sales Enablement provides a scalable, sales-boosting framework with proven results.

Role-play simulations are a popular method for active learning in business education. Instructors in a variety of business disciplines use role-plays to facilitate student engagement and promote more dynamic class environments. In this book, the authors provide instructors of all experience levels with frameworks for understanding role-play simulations and implementing them in their classes.

This book describes the next generation of business applications in the innovative new SAP Business Suite 4 SAP HANA (SAP S/4HANA), exploiting the revolutionary capabilities of the SAP HANA in-memory database. Numerous real-world examples are presented illustrating the disruptive potential of this technology and the quantum leap it has facilitated in terms of simplicity, flexibility, and speed for new applications. The intuitive structure of this book offers a straightforward business perspective grounded in technology in order to enable valuable business insights drawn from the wealth of real-world experience of the book’s two authors, both prominent figures in the field of business application systems: Hasso Plattner and Bernd Leukert. Hasso Plattner is the co-founder of SAP and the founder of the Hasso Plattner Institute, affiliated with the University of Potsdam, Germany. Bernd Leukert is a member of the SAP Executive Board and the Global Managing Board of SAP.

It might be the long lines at the theater, the $4.00 for a small bag of popcorn, or the cutting-edge technology that's now so readily available to the home market. Whatever the reason, the home theater market today is booming like the soundtrack to Star Wars! Want proof? A Google search for home theater reveals over three million results. Yikes! It's simply undeniable: More and more people prefer watching their favorite movies, television shows, and videos from the comfort of their own sofas and couches. What's also undeniable is the inexperience of most people who choose to install or upgrade their home theaters. Until now, the knowledge, technique, and experiences of those who've encountered similar conditions to yours could only be accessed through laborious web searches, stacks of magazines, and water cooler conversations. Home Theater Hacks from O'Reilly is the perfect remedy for this group. A smart collection of insider tips and tricks, Home Theater Hacks covers home theater installation from start to finish, purchase to experience. Just imagine: no frustrating trial-and-error process and better yet, no expensive appointments with installation experts. Home Theater Hacks prevents both by imparting down-and-dirty technique not found anywhere else. The book begins with a quick glossary of terms so you can speak the lingo when you go shopping, and then dives right into hush-hush, insider tricks. It's all covered where to find the right audio and video components, how to deal with speakers and wiring, understanding cable connectivity, mastering remote controls, how to fully grasp TiVo, and so much more. And to top it off, each of these insider tips is presented in a concise yet delightfully entertaining style. Bringing the Jurassic Park dinosaurs into your living room has never been so easy! A seasoned veteran with numerous O'Reilly titles under his belt, author Brett McLaughlin leaves no stone unturned in helping you customize your home theater experience to your own personal environment.

Praise for Exemplary Performance "I have seen the transformative power of human performance improvement in the power industry where it has produced measurable results in areas such as safety performance. Executives, managers, and other leaders will benefit from this approach, enabling exemplary performance by replicating the results of their stars." Carl English, vice-chairman (retired), American Electric Power "A must-read for anyone accountable for producing and leading high-performing individuals or teams." Jamie Torchiana, learning implementation leader, Sales Strategy, AstraZeneca "Uniquely captures profound ideas, frames them concisely, and explains how they work in the real world in a powerful way. If you want to link your business's capability development to actual business outcome, this book might be all you need. A fantastic read." Don Shoultz, head of learning and development, BP Upstream Learning