Sales Promotion Decision Making
Title | Sales Promotion Decision Making PDF eBook |
Author | Steve Ogden-Barnes |
Publisher | Business Expert Press |
Pages | 197 |
Release | 2015-01-12 |
Genre | Business & Economics |
ISBN | 163157048X |
Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sales promotions must deliver real results in cut-throat competitive trading environments. However, with limited understanding of the options, principles, and practices that underpin effective sales promotion planning, managers often rely on past experience or preferences to guide their decision making. Not surprisingly, many sales promotions fail to achieve their potential. Sales Promotion Decision Making serves as a vital resource for practitioners. Distilled from over 700 articles and cases, it presents the findings of comprehensive global research which explores the DNA of sales promotions, including their role, nature, and function, the critical decision-making processes, and campaign evaluation. This is supported with case studies of sales promotion planning in practice based on research conducted in FMCG and retail organizations. The book offers the reader a deeper, more comprehensive and critical expert appreciation of the core concepts that define sales promotions. This will empower decision makers, consultants, and stakeholders to make more confident, informed, and effective campaign decisions.
Sales Promotion Decision Making in Consumer Products Firms
Title | Sales Promotion Decision Making in Consumer Products Firms PDF eBook |
Author | James Alfred Shea |
Publisher | |
Pages | 208 |
Release | 1968 |
Genre | |
ISBN |
Some Aspects of Decision-making as an Influence in Export Sales Promotion
Title | Some Aspects of Decision-making as an Influence in Export Sales Promotion PDF eBook |
Author | Phillip Donald Grub |
Publisher | |
Pages | 456 |
Release | 1964 |
Genre | |
ISBN |
Promotional Decision Making: Practice and Theory
Title | Promotional Decision Making: Practice and Theory PDF eBook |
Author | Patrick J. Robinson |
Publisher | |
Pages | 296 |
Release | 1964 |
Genre | Market surveys |
ISBN |
Advertising and Sales Promotion
Title | Advertising and Sales Promotion PDF eBook |
Author | |
Publisher | Nirali Prakashan |
Pages | 118 |
Release | 1969 |
Genre | Advertising |
ISBN | 9788185790794 |
Essays on Sales Promotion and Consumer Decision Making Process
Title | Essays on Sales Promotion and Consumer Decision Making Process PDF eBook |
Author | Sitong Jiang |
Publisher | |
Pages | 0 |
Release | 2022 |
Genre | |
ISBN |
The Promotional Decision-making Process of a Small Business-to- Business Firm
Title | The Promotional Decision-making Process of a Small Business-to- Business Firm PDF eBook |
Author | Julianna Dixon |
Publisher | |
Pages | 208 |
Release | 1994 |
Genre | Decision making |
ISBN |