Ryan Murphy is a self-described "gay boy from Indiana," who has grown up to forge a media empire. With an extraordinary list of credits and successful television shows, movies, and documentaries to his name, Murphy can now boast one of the broadest and most successful careers in Hollywood. Serving as writer, producer, and director, his creative output includes limited-run dramas (such as Feud, Ratched, and Halston), procedural dramas (such as 9-1-1 and 9-1-1 Lonestar), anthology series (such as American Crime Story, American Horror Story, and American Horror Stories), sit-coms (such as The New Normal) and long-running serial narratives (such as Glee, Nip/Tuck, and Pose). Each of these is infused in different ways with a distinctive form of queer energy and erotics, animating their narratives with both campy excess and poignant longing and giving new meaning to the American story. This collection takes up Murphy as auteur and showrunner, considering the gendered and sexual politics of Murphy’s wide body of work. Using an intersectional framework throughout, an impressive list of well-known and emerging scholars engages with Murphy’s diverse output, while also making the case for Murphy’s version of a queer sensibility, a revised notion of queer time, cultural memory, and the contributions his own production company makes to a politics of LGBTQ+ representation and evolving gender identities. This book is suitable for students of Gender and Media, LGBTQ+ Studies, Media Studies, and Communication Studies.

This timely collection of accessible essays interrogate queer television at the start of the twenty- first century. The complex political, cultural, and economic milieu requires new terms and conceptual frameworks to study television and media through a queer lens. Gathering a range of well-known scholars, the book takes on the relationship between sexual identity, desire, and television, breaking new ground in a context where existing critical vocabularies and research paradigms used to study television no longer hold sway in the ways they used to. The anthology sets out to confound conventional categories used to organize queer television scholarship, like “programming,” “industry,” “audience,” “genre,” and “activism.” Instead, the anthology offers four interpretive frames – historicity, temporal play, ideological limitation and industrial contextualization – in the interest of creating new queer tools for studying digital television in the contemporary age. This collection is suitable for scholars and students studying queer media studies, television studies, gender studies, and sexuality studies.

Transparent made history as the first television show to feature a transgender character in the main role, as the first streaming series to win the Golden Globe for Best Television Series, and as, in the words of journalist Debra Nussbaum Cohen, “the Jewiest show ever.” No television show in history has depicted the lives of American Jews with as much attention to Jewish rituals, quirks, or culture. And no series has portrayed issues of gender and sexuality alongside Judaism with such nuance and depth, making Transparent a landmark series in the history of television. Blessings beyond the Binary brings together leading scholars to analyze and offer commentary on what scholar Josh Lambert calls “the most important work of Jewish culture of the century so far.” The book explores the show’s depiction of Jewish life, religion, and history, as well as Transparent’s scandals and criticisms and how it fits into and diverges from today’s transgender and queer politics. The first book to focus on Transparent, Blessings beyond the Binary offers a rich analysis of the groundbreaking series and its connections to contemporary queer, trans, and Jewish life.

A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry. The first book on the intersection between market research and media, Creating the Viewer takes a critical look at media companies’ studies of television viewers, the assumptions behind these studies, and the images of the viewer that are constructed through them. Justin Wyatt examines various types of market research, including talent testing, pilot testing, series maintenance, brand studies, and new show “ideation,” providing examples from a range of programming including news, sitcoms, reality shows, and dramas. He looks at brand studies for networks such as E!, and examines how the brands of individuals such as showrunner Ryan Murphy can be tested. Both an analytical and practical work, the bookincludes sample questionnaires and paths for study moderators and research analysts to follow. Drawn from over fifteen years of experience in research departments at various media companies, Creating the Viewer looks toward the future of media viewership, discussing how the concept of the viewer has changed in the age of streaming, how services such as Netflix view market research, and how viewers themselves can shift the industry through their media choices, behaviors, and activities.

This book explores the construction of male sexuality in nineteenth-century American literature and comes up with some startling findings. Far from desiring heterosexual sex and wishing to bond with other men through fraternity, the male protagonists of classic American literature mainly want to be left alone. Greven makes the claim that American men, eschewing both marriage and male friendship, strive to remain emotionally and sexually inviolate. Examining the work of traditional authors - Hawthorne, Poe, Melville, Cooper, Irving, Stowe - Greven discovers highly untraditional and transgressive representations of desire and sexuality. Objects of desire from both women and other men, the inviolate males discussed in this study overturn established gendered and sexual categories, just as this study overturns archetypal assumptions about American manhood and American literature.

The big picture : how Buffy the vampire slayer turned me into a TV critic -- The long con ("The Sopranos") -- The great divide : Norman Lear, Archie Bunker, and the rise of the bad fan -- Difficult women ("Sex and the city") -- Cool story, bro ("True detective," "Top of the lake" and "The fall") -- Last girl in Larchmont : the legacy of Joan Rivers -- Girls girls girls : "Girls," "Vanderpump rules," "House of cards and Scandal," "The Amy Schumer show," "Transparent" -- Confessions of the human shield -- How jokes won the election -- In praise of sex and violence : "Hannibal," "Law et order : SVU," "Jessica Jones," -- "The jinx," "The Americans" -- The price is right : what advertising does to TV -- In living color : Kenya Barris' -- Breaking the box : "Jane the virgin," "The comeback," "The good wife," "The newsroom," "Adventure time," "The leftovers," "High maintenance." -- Riot girl : Jenji Kohan's hot provocations -- A disappointed fan is still a fan ("Lost") -- Mr. big : how Ryan Murphy became the most powerful man in television.

Television conveys powerful messages about sexual identities, and popular shows such as Will & Grace, Ellen, Glee, Modern Family, and The Fosters are often credited with building support for gay rights, including marriage equality. At the same time, however, many dismiss TV’s portrayal of LGBT characters and issues as “gay for pay”—that is, apolitical and exploitative programming created simply for profit. In The New Gay for Pay, Julia Himberg moves beyond both of these positions to investigate the complex and multifaceted ways that television production participates in constructing sexuality, sexual identities and communities, and sexual politics. Himberg examines the production stories behind explicitly LGBT narratives and characters, studying how industry workers themselves negotiate processes of TV development, production, marketing, and distribution. She interviews workers whose views are rarely heard, including market researchers, public relations experts, media advocacy workers, political campaigners designing strategies for TV messaging, and corporate social responsibility department officers, as well as network executives and producers. Thoroughly analyzing their comments in the light of four key issues—visibility, advocacy, diversity, and equality—Himberg reveals how the practices and belief systems of industry workers generate the conceptions of LGBT sexuality and political change that are portrayed on television. This original approach complicates and broadens our notions about who makes media; how those practitioners operate within media conglomerates; and, perhaps most important, how they contribute to commonsense ideas about sexuality.