Russian public diplomacy attracts growing attention in the current global climate of tension and competition. However, it is often not understood or is misunderstood. Although some articles and book chapters exist, there are almost no books on Russian public diplomacy neither in Russian, nor in English. This edited collection is an in-depth and broad analysis of Russian public diplomacy in its conceptual understanding and its pragmatic aims and practice. Various aspects of Russian public diplomacy – from cultural to business practices – will interest professors, students and practitioners from various countries. Written by a diverse collection of the most prominent and capable scholars, from academia to international organizations, with a wealth of knowledge and objective experience, this book covers the vital topics and thoroughly analyzes the best practices and mistakes within the broad understanding of public diplomacy conducted by the Russian Federation.

Introduction : the transforming modern world and public diplomacy -- Public diplomacy and the reasons for its development in the world in the XXI century -- Formation and development of Russian public diplomacy -- Russian studies of public diplomacy in 2000s -- Conclusion.

During the Cold War, Soviet influence and Leninist ideology were inseparable. But the collapse of both systems threw Russian influence into limbo. In this book, James Sherr draws on his in-depth study of the country over many years to explain and analyse the factors that have brought Russian influence back into play. Today, Tsarist, Soviet and contemporary approaches combine in creative and discordant ways. The result is a policy based on a mixture of strategy, improvisation and habit. The novelty of this policy and its apparent successes pose possible dangers for Russia's neighbours, the West and Russia itself.

This edited book explores the multi-layered relationships between public diplomacy and intensified uncertainties stemming from transnational political trends. It is the latest wave of political uncertainty that provides the background as well as yields evidence scrutinised by authors contributing to this book. The book argues that due to a state of perpetual crises, the simultaneity of diplomatic tensions and new digital modalities of power, international politics increasingly resembles a networked set of hyper-realities. Embracing multi-polar competition, superpowers such as Russia flex their muscles over their neighbours; celebrated ‘success stories’ of democratisation – Hungary, Poland and Czechia – move towards illiberal governance; old players of international politics such as Britain and America re-claim “greatness”, while other states, like China, adapt expansionist foreign policy goals. The contributors to this book consider the different ways in which transnational political trends and digitalisation breed uncertainty and shape the practice of public diplomacy.

American–Soviet Cultural Diplomacy: The Bolshoi Ballet’s American Premiere is the first full-length examination of a Soviet cultural diplomatic effort. Following the signing of an American-Soviet cultural exchange agreement in the late 1950s, Soviet officials resolved to utilize the Bolshoi Ballet’s planned 1959 American tour to awe audiences with Soviet choreographers’ great accomplishments and Soviet performers’ superb abilities. Relying on extensive research, Cadra Peterson McDaniel examines whether the objectives behind Soviet cultural exchange and the specific aims of the Bolshoi Ballet’s 1959 American tour provided evidence of a thaw in American-Soviet relations. Interwoven throughout this study is an examination of the Soviets’ competing efforts to create ballets encapsulating Communist ideas while simultaneously reinterpreting pre-revolutionary ballets so that these works were ideologically acceptable. McDaniel investigates the rationale behind the creation of the Bolshoi’s repertoire and the Soviet leadership’s objectives and interpretation of the tour’s success as well as American response to the tour. The repertoire included the four ballets, Romeo and Juliet, Swan Lake, Giselle, and The Stone Flower, and two Highlights Programs, which included excerpts from various pre- and post-revolutionary ballets, operas, and dance suites. How the Americans and the Soviets understood the Bolshoi’s success provides insight into how each side conceptualized the role of the arts in society and in political transformation. American–Soviet Cultural Diplomacy: The Bolshoi Ballet’s American Premiere demonstrates the ballet’s role in Soviet foreign policy, a shift to "artful warfare," and thus emphasizes the significance of studying cultural exchange as a key aspect of Soviet foreign policy and analyzes the continued importance of the arts in twenty-first century Russian politics.

Putin's Propaganda Machine examines Russia’s “information war,” one of the most striking features of its intervention in Ukraine. Marcel H. Van Herpen argues that the Kremlin’s propaganda offensive is a carefully prepared strategy, implemented and tested over the last decade. Initially intended as a tool to enhance Russia’s soft power, it quickly developed into one of the main instruments of Russia’s new imperialism, reminiscent of the height of the Cold War. The author describes a multifaceted strategy that makes use of diverse instruments, including mimicking Western public diplomacy initiatives, hiring Western public-relations firms, setting up front organizations, buying Western media outlets, financing political parties, organizing a worldwide propaganda offensive through the Kremlin’s cable network RT, and publishing paid supplements in leading Western newspapers. In this information war, key roles are assigned to the Russian diaspora and the Russian Orthodox Church, the latter focused on spreading so-called traditional values and attacking universal human rights and Western democracy in international fora. Van Herpen demonstrates that the Kremlin’s propaganda machine not only plays a central role in its “hybrid war” in Ukraine, but also has broader international objectives, targeting in particular Europe’s two leading countries—France and Germany—with the goal of forming a geopolitical triangle, consisting of a Moscow-Berlin-Paris axis, intended to roll back the influence of NATO and the United States in Europe. Drawing on years of research, Van Herpen shows how the Kremlin has built an array of soft power instruments and transformed them into effective weapons in a new information war with the West.

This book presents a comprehensive framework, six pathways of connection, which explains the impact of public diplomacy on achieving foreign policy goals. The comparative study of three important public diplomacy practitioners with distinctive challenges and approaches shows the necessity to move beyond soft power to appreciate the role of public diplomacy in global politics. Through theoretical discussions and case studies, six pathways of connection is presented as a framework to design new public diplomacy projects and measure their impact on foreign policy.